During the early 1930s Coimbatore became a hub for some of the South Indian language movies, especially Tamil & Telugu when S. M. Sriramulu Naidu and other industrialists started Central Studios. Then popular movie director became the creative head and started making his own movies under the banner Pakshiraja Films. By the early 1930s another Movie studio 'Premier Cinetone Studio' was under operation in Red Fields, Coimbatore. In 1945 S. M. Sriramulu Naidu left Central Studios and took over the Premier Cinetone Studio located in Puliyakulam Road, Red Fields, Coimbatore. He further constructed new floors and infrastructure and made it a full-fledged Movie Studio with in-house processing labs.
The movie production in the studio slowly declined since mid 60's. With Central Studios going out of movie industry some time earlier and declining production at Salem Modern Theaters, Chennai has become the de facto capital for all South Indian movie industry. In 1970 Sriramulu relocated his studio facilities to establish Chamundeshwari Studios in Bangalore.
The studio premises and structures still remain more or less intact was several other establishments are housed inside.
Story based on the novel by Namakkal Kavignar Va. Ramalingam Pillai, Hindi lyrics by Rajendra Krishen.The film was the top grossing Hindi film in the year of its release, and one of the biggest Hindi film hit in its decade