Palmolive (brand)

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New Palmolive logo.png
Product type Soap/Shampoo (except in North America)
Dishwashing liquid (North America only)
Owner Colgate-Palmolive
Country United States
Introduced 1898; 118 years ago (1898)
Markets Worldwide

US official

UK/European official
Former logo used from 1995 to 2016.

Palmolive is the trademark of health care produced by Colgate-Palmolive Company. It was introduced in 1898. Palmolive is sold in certain global countries. It includes shampoo, conditioner, soap, body wash (body botter wash/shower gel) and handwash liquid. In North America, it is sold as a dishwashing liquid.

Meanwhile, Palmolive is the second brand of the company, after Colgate toothpaste.


Started in Milwaukee, Wisconsin in 1898, the B.J. Johnson Company was making a soap entirely of palm oil and olive oil, the formula of which was developed by the company, which renamed after "Palmolive".

Around the start of the 20th century Palmolive, which contained both palm and olive oils, was the world's best-selling soap. In the 1920s, Palmolive was entered in the Philippines. In 1945, the aftermath of the Second World War, over thousands of consumers turned soaps to the new product.

In 1953, the company was changed to the present day Colgate-Palmolive Company. It was the first television commercial to advertise on colors in the Philippines in 1966, in which both Colgate and Palmolive was offered.

From 1990 to 1995, a symbol logo of Palmolive was adopted. From 1995 to 2016, the current Palmolive logo was adopted and now replaced with a new scheme since 2016.

After the discontinuation of soap market in the United States and Canada, leaving manufactures dishwashing liquids. Now, it is marketed in Europe, CIS, Africa, Latin America, Asia, and Oceania.


Palmolive Aromatherapy shampoo

Palmolive products consisting of body wash, shampoo, conditioner, soap, and other equippments. Also, the range of Palmolive are all models as well, with a men's oriented range, called Palmolive Men. In North America, it is have a dishwashing liquid detergents.

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