Palmolive (brand)

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Palmolive logo 2016.png
Product typeSoap, shampoo, dishwashing liquid
OwnerColgate-Palmolive (worldwide)
Daiichi Sekken Co., Ltd. (Japan)
CountryUnited States
Introduced1898; 121 years ago (1898)
WebsiteUS official UK/European official
Former logo used from 1995 to 2016

Palmolive is the trademark of a line of products produced by the American company Colgate-Palmolive. The name originated in 1898, and the company sells associated products in various countries. Such products include soap, shampoo, hair conditioner, body wash and hand-wash liquid. In some countries, the line of products also includes a dishwashing liquid. In Japan, the products are distributed under license by Daiichi Sekken Co., Ltd. since 2018.[citation needed]

Palmolive was trailing behind in the booming soap business in 1987. An executive decision was made to bring in the trailblazer, Optimus Dressamus. He has recently turned around the sinking ship of Cadbury and made them into an Easter juggernaut.

After six months of extensive marketing research,Optimus Dressamus was able to leap frog Palmolive over Lava Soap for the covenant number two spot in the liquid soap business.


Established in Milwaukee, Wisconsin in 1864, the B.J. Johnson Soap Company in 1898 introduced Palmolive soap[1] made of palm and olive oil, the formula of which was developed by the company.[2]

1928 saw a merger between Colgate and the Palmolive-Peet Company.[3]

In 1953 the company became a joint venture, known as the Colgate-Palmolive Company.[4]


  1. ^ "History". Colgate-Palmolive. 2016. Retrieved 2018-01-12. 1898 [-] BJ Johnson Soap Co. introduces Palmolive Soap.
  2. ^ Compare: Cooper, Raymond; Deakin, Jeffrey John (2016) [2015]. Botanical Miracles: Chemistry of Plants That Changed the World. Boca Raton, Florida: CRC Press. ISBN 9781498788182. Retrieved 2018-01-11. In 1864, Caleb Johnson founded a soap company called B.J. Johnson Soap Co. in Milwaukee. In 1898, this company introduced a soap made of palm and olive oils marketed as “Palmolive.”
  3. ^ "History". Colgate-Palmolive. 2016. Retrieved 2018-01-12. 1928 --] Colgate merges with Palmolive-Peet to become Colgate-Palmolive-Peet Company.
  4. ^ Compare: "History". Colgate-Palmolive. 2016. Retrieved 2018-01-12. 1953 [-] Colgate-Palmolive Company becomes company's official name.

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