Pam Long

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Pamela K. Long (born 1953 or 1954[1]) is an American actress and writer. From 1981 to 1982 she played the character of Ashley Linden Marshall on NBC's Texas. After the demise of the NBC serial, Pam Long was hired as a writer initially then Head Writer for the CBS Daytime soap opera Guiding Light, first from 1983 to 1986; then from 1987 to 1990.


Before she started in show business, she won the title of Miss Alabama in 1974 and competed for the title of Miss America 1975. At the time, she was attending the University of North Alabama, and was involved in the Phi Mu sorority.

After graduation, she went to New York City and played Ashley Linden on Texas from 1981 to 1982. She had almost no acting experience when she landed the part: one small paying role in a dinner theatre production of Play It Again, some television commercials and an appearance on local television in Alabama were her only previous jobs.[1]

In 1982, Long also became Head Writer of Texas. The show began to improve in quality, but the ratings in the United States remained in the basement.[2] The show was more popular North of the US border. In Canada, Texas topped the daytime ratings charts for many weeks.[2] The last episode of Texas aired on December 31, 1982.

In 1983, Long became Head Writer of CBS Daytime's Guiding Light, while former Texas Executive Producer Gail Kobe joined her.

Both of her stints were well regarded and provided a renaissance for the aging show[citation needed], at one point pushing the show's ratings to the #1 spot for three weeks in the summer of 1984[citation needed], dethroning then-powerhouse General Hospital from the top ratings spot. Long created some of GL's most memorable characters, like vixen Reva Shayne, haughty ice queen Alexandra Spaulding, and rough-around-the-edges ingenue Harley Davidson Cooper.


Long was once married to actor Jay Hammer and was credited for a time as Pamela Long Hammer. They have two sons together. [1]


NANCY M. REICHARDT of Los Angeles Times: "I intend to bring a reality to my storytelling on 'SFT,' which is a result of my own personal growth. I'm not interested in wild, outlandish, fantasy-type stories. People and their relationships are more fascinating to me." Some of the story lines she will be developing over the next few months, along with that of the McCleary brothers, will include a torrid love triangle between Patti (Jacqueline Schultz), Liza (Louan Gideon) and Hogan; there will be a hot new love story between Quinn and Evie (who is now played by Joanna Going) which Long hopes "will rival the love story of Bo and Hope Brady (Peter Reckell and Kristian Alfonso) on 'Days of Our Lives."'

Positions held[edit]

Guiding Light

  • Head Writer: 1983 – 1985, 1987 – 1990
  • Co-Head Writer: 1985 – January 1986

One Life to Live

  • Head Writer: April 1998 – December 1998 [2]

Santa Barbara (hired by Paul Rauch)

  • Head Writer: 1992 – January 15, 1993

Search for Tomorrow


  • Actress: February 4, 1981 – December 31, 1982
  • Head and Script Writer: January 1982 – December 31, 1982

Her Hidden Truth

  • Script Writer: November 12, 1995
  • Producer: November 12, 1995

Second Noah

Awards and nominations[edit]

Daytime Emmy Awards


  • (1986 & 1990; Best Writing; Guiding Light)


  • (1985 & 1989; Best Writing; Guiding Light)

Writers Guild of America Award


  • (1985 & 1989 seasons; Guiding Light)
  • (1993 season; Santa Barbara)

Head writing tenure[edit]

Preceded by
Paul Rader
Gerald Flesher
Head Writer of Texas
Succeeded by
Show Canceled
Preceded by
Carolyn Culliton
Head Writer of Guiding Light
(with Richard Culliton: 1983–1984)
(with Jeff Ryder: 1984–1986)

Succeeded by
Jeff Ryder
Preceded by
Gary Tomlin
Head Writer of Search for Tomorrow
(with Addie Walsh)

Succeeded by
Show Canceled
Preceded by
Joseph D. Manetta
Sheri Anderson
Head Writer of Guiding Light
Succeeded by
Nancy Curlee
Stephen Demorest
James E. Reilly
Preceded by
Bridget and Jerome Dobson
Head Writer of Santa Barbara
Succeeded by
Show Canceled
Preceded by
Claire Labine
Matthew Labine
Head Writer of One Life to Live
Succeeded by
Jill Farren Phelps
(de facto)


  1. ^ a b "Texas role the perfect part for a 'female Burt Reynolds'" by Tom Jory, The Windsor Star, April 30, 1982. p. B8
  2. ^ a b Grunwald, D: "Who Shot Texas", pages 23–27. TV Guide (Canadian edition), March 5, 1983.

External links[edit]

Awards and achievements
Preceded by
Jane Rice
Miss Alabama
Succeeded by
Susie Vaughan