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Entrance of the Pan-Pacific Auditorium, 1970s
|Location||7600 W. Beverly Blvd.|
|NRHP Reference #||78000688|
|Added to NRHP||June 16, 1978|
|Designated LAHCM||March 1, 1978|
|Removed from NRHP||September 27, 1989|
The Pan-Pacific Auditorium, a landmark structure in the Fairfax District of Los Angeles, California, once stood at 7600 West Beverly Boulevard near the site of Gilmore Field, an early Los Angeles baseball venue predating Dodger Stadium. It was located within sight of both CBS Television City on the southeast corner of Beverly and Fairfax Avenue and the Farmers Market on the northeast corner of Third Street and Fairfax. For over 35 years it was the premiere location for indoor public events in Los Angeles. The facility was closed in 1972, beginning 17 years of steady neglect and decay. In 1978 the Pan-Pacific Auditorium was included in the National Register of Historic Places but 11 years later the sprawling wooden structure was destroyed in a fire.
Designed by Los Angeles architects Wurdeman & Becket, the Pan-Pacific Auditorium opened to a fanfare of Boy Scout bugles on May 18, 1935 for a 16-day model home exhibition. Noted as one of the finest examples of Streamline Moderne architecture in the United States, the green and white facade faced west, was 228 feet (69 m) long and had four stylized towers and flagpoles meant to evoke upswept aircraft fins. The widely known and much photographed facade belied a modest rectilinear wooden structure resembling an overgrown gymnasium inside and out. The auditorium sprawled across 100,000 square feet (9,300 m2) and had seating for up to 6,000.
Throughout the following 30 years the Pan-Pacific would host the Ice Capades and the Harlem Globetrotters, serve as home to the Los Angeles Monarchs of the Pacific Coast Hockey League along with UCLA ice hockey, UCLA men's basketball, USC men's basketball, professional tennis, car shows, political rallies and circuses. During the 1940s it was used for audience-attended national radio broadcasts and in the 1950s for televised professional wrestling shows. At its height, most major indoor events in Los Angeles were held at the Pan-Pacific. Leopold Stokowski conducted there in 1936, 1950s actress Jeanne Crain was crowned "Miss Pan Pacific" there in the early 1940s, General Dwight D. Eisenhower spoke to a beyond-capacity crowd of 10,000 in 1952 a month before being elected President of the United States, Elvis Presley performed there in 1957 shortly before he was drafted into the Army and Vice President Richard Nixon addressed a national audience from the Pan-Pacific in November 1960. The building carried on as Los Angeles' primary indoor venue until the 1972 opening of the much larger Los Angeles Convention Center, after which the Pan-Pacific Auditorium was closed.
Decay and fire
There were hopes throughout the surrounding Fairfax District towards refurbishing the Pan-Pacific, possibly as an ice rink or cultural center and the parking lot soon became a park. However, the building was neglected for many years and damaged by small fires started by transients.
In 1975, the Pan-Pacific made a brief appearance as the entrance to the NBC Studios in Hollywood for the movie Funny Lady. Interest in the building was rekindled somewhat with its 1978 inclusion in the National Register of Historic Places. The 1980 release of the movie musical Xanadu brought renewed hopes the building might be saved when the auditorium's facade was used to portray a dilapidated building which became a sparkling, brightly lit roller disco nightclub, but the movie was critically panned and not an economic success. The building made a brief, final appearance in the 1988 movie, Miracle Mile.
The auditorium continued to deteriorate throughout the 1980s, mostly owing to neglect. A large loading door on the southeast corner was often forced open, allowing free access to anyone. A fire in May 1983 damaged the northern end. On the evening of May 24, 1989 (six days after the 54th anniversary of its opening), the Pan-Pacific Auditorium was destroyed by a fire, the smoke from which was visible throughout the Los Angeles basin. 
The facade of the building was used in the motion picture Xanadu, in which a muse (a daughter of Zeus) convinces two men to convert the classic but decaying building into a music and entertainment venue. Through special effects, the building is transformed to outshine the building in its heyday.
A nearly full-scale, stylized replica of the facade opened as the main entrance to Disney's Hollywood Studios theme park in Florida on May 1, 1989, just three weeks before the original was destroyed by fire.
- http://www.youtube.com/watch?v=56u6g0POvo0 Example of the Devo video at YouTube.com. The auditorium footage appears at the 1:09 mark
- "It all Comes Crashing Down: May 1989", includes photo of fire
- Kay, Kay. "Memories of Old Pan Pacific Resurrected in New Center". www.articles.latimes.com. Retrieved 19 August 2015.
- "Pan Pacific Park Recreation Center". City of Los Angeles. Retrieved 2013-11-11.
|Wikimedia Commons has media related to Pan-Pacific Auditorium.|
- LAistory: The Pan Pacific Auditorium - Historical pictures and article
- Pan Pacific Auditorium, short history and photo gallery
- Pan-Pacific Auditorium Playground
- Reference to the front gate of Disney's Hollywood Studios at Walt Disney World, Florida
- Colorized postcard of Gilmore Stadium, Gilmore Field, Pan Pacific Auditorium and Farmers Market