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||It has been suggested that Panini America be merged into this article. (Discuss) Proposed since January 2013.|
|Industry||Collectibles, Digital Media, Distribution, Licensing and Publishing|
|Founded||Modena, Italy (1961)|
|Products||Books, Comic Books, Magazines, Stickers, Trading Cards and Trading Card Games|
|Revenue||€751 million (2014)|
|Owner||Panini Management and Fineldo|
Number of employees
Panini America, Inc.
The Licensing Machine
Panini is a company headquartered in Modena, Italy, named after the Panini brothers who founded it in 1961. The company produces books, comics, magazines, stickers, trading cards and other items through its collectables and publishing subsidiaries. Panini distributes its own products, and products of third party providers. Panini maintains a Licensing Division to buy and resell licences and provide agency for individuals and newspapers seeking to purchase rights and comic licences.. Through Panini Digital the company uses voice-activated software to capture football statistics, which is then sold to agents, teams, media outlets and video game manufactures. New Media operates Panini's on-line applications, and generates income through content and data sales.
Benito and Giuseppe Panini were operating a newspaper distribution office in Modena, Italy during 1960, when they found a collection of figurines (stickers attached with glue) that a Milan company was unable to sell. The brothers bought the collection, and sold them in packets of two for ten lire each. They sold three million packets. Having had success with the figurines Giuseppe founded Panini in 1961 to manufacture and sell his own figurines. Benito joined Panini the same year. Panini sold 15 million packets of figurines in 1961. 29 million units were sold the following year, and brothers Franco and Umberto Panini joined the company in 1963. Umberto Panini died on 29 November 2013 at the age of 83.
The company became well known in the 1960s for its football collections, which soon became popular with children. Rare stickers (figurine) can reach very high prices on the collectors' market. Some popular games were invented which used stickers as playing cards. The slogan "Stick with Panini" could once be heard in a jingle following the television advertisements that Panini aired during children's programming.
In 1970 Panini began publishing L’Almanacco Illustrato del Calcio Italiano (The Illustrated Guide to Italian Football), after purchasing the rights from publishing house Carcano. Panini also published its first FIFA World Cup sticker album for the 1970 World Cup in Mexico, in addition to using multilingual captions and selling stickers outside of Italy for the first time. Another first for Panini, in the early 1970s, was introducing self-adhesive stickers; as opposed to using glue.
In May 2006, Panini partnered with The Coca-Cola Company and Tokenzone to produce the first Virtual Sticker Album for the FIFA World Cup. The album was viewable in at least 10 different languages, such as Portuguese, Dutch, English, French, German, Greek, Italian, Japanese, Korean and Spanish.
In January 2009, Panini acquired an exclusive licence to produce NBA trading cards and stickers effective with the 2009-10 NBA season. On 13 March 2009, Panini acquired the US trading card manufacturer Donruss Playoff LP. With it, Panini inherited Donruss' NFL and NFLPA licences.
In March 2010, Panini acquired a licence from the NHL and NHLPA. The 2010-11 ice hockey season was the first in five years that more than one company, Upper Deck, has produced cards. The classic stickers today are complemented by collectible card game Adrenalyn XL.
In 2014, Panini made cards for that year's FIFA World Cup.
Giuseppe Panini, the eldest brother and the founder of this business, and a collector himself, financed the creation of the Raccolte Fotografiche Modenesi (Modena's photographic collections), an archive of more than 300,000 photographs and a similar number of postcards, describing the life of the city and the evolution of photographic art.
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- Panini to make Olympic debut with London 2012 sticker collection, The Guardian, 14 July 2010