Panna Cooking

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Panna Cooking offers online cooking classes and video recipes from chefs, established in 2012. The brand includes a website, iOS, Android.[1], and Apple TV apps, as well as an Amazon Prime subscription.

Founding[edit]

Panna was founded in 2012 as a video cooking magazine for reading on tablet devices[2] by David Ellner. He started the company to try to solve the disconnect he felt lay between his efforts to create dishes from chefs’ cookbooks and how they appeared in the book’s photos.[3] The app was initially funded by a Kickstarter campaign.[4] The first issues contained thirteen to fifteen recipes each, with ten minute videos accompanying each recipe recorded by professional chefs.[5] The first issue was published in September 2012.[6][7] The company is based in New York City.

Content[edit]

Recipes come with auto-generated shopping lists for readers to make the dishes.[8] Videos can be downloaded for offline streaming.[9][10][11] In 2013, the publication added an “Ask the Chef” section, where readers could ask chefs questions about their recipes.[12] Panna Cooking also offers "Classes", where a chef delves into a specific type of cuisine and the subscriber gets a package of recipes and cooking tips.

Contributing chefs have included Mario Batali[13], Andrew Zimmern, Rick Bayless, Anita Lo[14], Nancy Silverton, Jonathan Waxman[15], and Chad Sarno.[16]

References[edit]

  1. ^ El Khoury, Rita. "Panna's video recipes and cooking classes are now served fresh on the Play Store". Android Police. Retrieved 20 June 2017.
  2. ^ Bell, Killian. "This Week's Must-Have iOS Apps: Path For iPad, Onavo Count, Panna & More [Roundup]". Cult of Mac. Retrieved 20 June 2017.
  3. ^ Gordiner, Jeff. "In Panna, a New Cooking App, Chefs Show How". New York Times. New York Times. Retrieved 20 June 2017.
  4. ^ Grant, Rebecca. "Panna's digital magazine delivers world famous chefs into your kitchen". VentureBeat.
  5. ^ Wilbur, Kenzi. "David Ellner, founder of the Panna Cooking App (and a Giveaway!)". Food52. Retrieved 20 June 2017.
  6. ^ Velden, Dana. "Panna: The Best Digital Cooking Magazine I've Seen So Far". Kitchn. Retrieved 20 June 2017.
  7. ^ Gould, Danielle. "Kickstarter Projects Offer Recipe Product & Publishing Trend Insights". Forbes.
  8. ^ Perez, Sarah. "Panna, A Video-Based Cooking "Magazine" For iOS, Raises $1.35 Million". TechCrunch.
  9. ^ Tanzer, Myles. "Startup News: Foursquare Plans Yelp's Obsolescence and Brooklyn Tech Triangle Meets Its Maker". Observer. Retrieved 20 June 2017.
  10. ^ Jolly, Jennifer. "TECH NOW: The only cooking apps you'll ever need". USA Today. Retrieved 20 June 2017.
  11. ^ Grant, Rebecca. "Panna's digital magazine delivers world famous chefs into your kitchen". Venture Beat. Retrieved 20 June 2017.
  12. ^ Jarvey, Natalie. "Launchpad Portfolio Company Cooks Up Funding Round". Los Angeles Business Journal. Retrieved 20 June 2017.
  13. ^ Loitsch, Scott. "You Can Make Homemade Pizza Margherita Just Like Mario Batali In This #TastyStory". Buzzfeed.
  14. ^ Perez, Sarah. "Panna, A Video-Based Cooking "Magazine" For iOS, Raises $1.35 Million". TechCrunch.
  15. ^ Velden, Dana. "Panna: The Best Digital Cooking Magazine I've Seen So Far". Kitchn.
  16. ^ Perez, Sarah. "Panna, A Video-Based Cooking "Magazine" For iOS, Raises $1.35 Million". TechCrunch. Retrieved 20 June 2017.