Pantaloons Fashion & Retail

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Pantaloons Fashion & Retail Ltd.
Traded as BSE535755
Industry Retail
Founded 1997
Headquarters Mumbai, Maharashtra, India
Number of locations
Area served
Key people
Pranab Barua (Managing Director)
Shital Mehta (CEO)
S. Visvanathan (CFO)
Products Department Stores
Revenue Increase INR 1285 Cr (for FY 12 - 13)
Number of employees
Parent Aditya Birla Group

Pantaloons Fashion & Retail Limited is an Indian premium clothing retail chain. The first Pantaloons store was launched in Gariahat, Kolkata in 1997. As of November 2013, there are 76 Pantaloons stores in 44 cities.[1] Pantaloons was previously controlled by the Future Group, but has now been taken over by Aditya Birla Nuvo Limited (ABNL).[2][3][4] According to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, Pantaloons featured among 100 most trusted brands in India.[5]


With a chain of 105 fashion stores across 40 cities and towns, Pantaloons is constantly extending its footprint into the rest of modern India. It spans a retail space of 1.7 million square feet which is amongst the largest in India.

Loyalty programme[edit]

The Pantaloons Payback Greencard,[6] which is a unique loyalty programme, has been designed exclusively for Pantaloons' customers to enhance customer experience. Presently offered to over 4 million members, the programme entitles members to discounts, points and special privileges at all Pantaloons stores.

The card has four tiers depending on the year's shopping. As a customer shops, the card upgrades with increasing privileges and discounts.

The benefits covered under Greencard include discounts, Payback points, complimentary parking, complimentary home drop of altered garments, relaxed exchange policy, complimentary shipping across India, exclusive sale preview, exclusive billing counters and assisted shopping among others.


Pantaloons retails approximately 200 brands[7] which comprises a mix of private labels, licensed brands and more in apparel and accessories. Pantaloons offers a wide range of exclusive brands that cater to different occasions for men, women and kids. These include Ajile, Chalk, Akkriti, Trishaa, Honey, and Annabelle,san frasico jeans, mini klup, basics


  1. ^ store locator
  2. ^ Sapna Agarwal (2012-05-01). "Aditya Birla to buy Pantaloons retail chain". Livemint. Retrieved 2014-06-22. 
  3. ^ "Media | Press releases | Aditya Birla Nuvo to acquire controlling stake in Future Group’s Pantaloons Format business". Aditya Birla Nuvo. 2012-04-30. Retrieved 2014-06-22. 
  4. ^ "Our business | Garments | Pantaloons". Aditya Birla Nuvo. 2013-06-17. Retrieved 2014-06-22. 
  5. ^ "India's Most Trusted Brands 2014". 
  6. ^ [1]
  7. ^ Products

External links[edit]