Papi Jiang
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Template:Chinese-nameJiang Yilei, known by the online moniker Papi Jiang, is a Chinese comedian known for her comedy on video blogs, where she pokes fun at everyday topics including entertainment news, dating and family relationships.
Early life
Yilei (first name) Jiang (last name) is a graduate student from China's Central Academy of Drama. She got her undergraduate degree at the same university. Now, nicknamed "Papi Jiang",[1] she is an internet celebrity for posting original sarcastic videos via social media.[2] People called her "the first Internet Celebrity" in China in 2016.
Internet celebrity
On April, 1st, 2016, Papi Jiang landed RMB 12 million (USD 1.8 million) from four investors including Zhen Fund (真格基金) and online video show Logic Talk Show (罗辑思维). Her videos have gotten more than 290 million hits on major media platforms in just four months. Four investors bought a 12% stake for RMB 12 million, valuing Papi Jiang at RMB 100 million, according to Tencent Tech. The anchor of Logic Talk Show, another Chinese cyber celebrity, Luo Zhenyu, was surprised by her quick rise to popularity. He said “Papi Jiang appealed 8 million followers only within a few months, but I obtained 6 million using the past three years through creating stories with rich information”.[3]
Funny videos
One of her most popular videos was when she ranted about how she hated it when people in love keep talking about and showing off their partner. She parodied white-collar young women who gossip all the time and trashed their beautiful colleague for sleeping with their boss. In another series of popular videos she parodies people talking in sloppy English mixed Shanghai accents.[2]
Influence
Media commented on her recent funding as a sign that China's domestic investors are willing to pay for original content.
Posting these satirical videos became her full time job. She posted on Chinese social media such as Sina Weibo and Douban, as well as via global media such as YouTube.
References
- ^ "Sina Visitor System".
- ^ a b Zheping Huang. "China's satirical internet queen just got $2 million in funding". Quartz.
- ^ "China's top cyber celebrity? 'Papi Jiang' from Shanghai has VC firms lining up as brand valuation hits record US$1.84 million". South China Morning Post. 24 March 2016.