Pappy Van Winkle's Family Reserve
Bottle of Pappy Van Winkle
|Country of origin||Kentucky, United States|
|Alcohol by volume||45.2–53.5%|
|Related products||Buffalo Trace|
Pappy Van Winkle's Family Reserve is the flagship brand of bourbon whiskey owned by the "Old Rip Van Winkle Distillery" company (which does not actually own or operate a distillery, but rather has it produced under a contract with another company). It is distilled and bottled by the Sazerac Company at its Buffalo Trace Distillery in Frankfort, Kentucky. Pappy Van Winkle's Family Reserve is often regarded as one of the finest bourbons in the world, and is rare to find on the market due to its very low production and high demand.
In 1893, when he was 18 years old, Julian "Pappy" Van Winkle, Sr. began working as a salesman for the liquor wholesaler, W.L. Weller & Sons. Fifteen years later, he and another Weller salesman bought the firm. In 1910 they acquired the A. Ph. Stitzel Distillery in Louisville, Kentucky, which had started as a sour mash whiskey distillery in 1872.
The Stitzel Distillery supplied much of the whiskey sold by the Weller wholesale firm. The consolidation coincided with prohibition during which time the Stitzel-Weller firm was licensed by the government to produce whiskey for medicinal purposes. One of their labels that was introduced on the market just before prohibition was Old Rip Van Winkle. After prohibition, the brand was not reintroduced until after 1972 when the Stitzel-Weller distillery and its current brand names (including W.L. Weller, Old Fitzgerald, Rebel Yell, and Cabin Still) were sold to other companies. The only brand name to which the Van Winkle family kept the rights was the pre-prohibition brand Old Rip Van Winkle.
The Stitzel-Weller plant was opened on the day of the Kentucky Derby in 1935, just outside Louisville in Shively, Kentucky. At the time of his death in 1965 at the age of 89, Pappy Van Winkle was the oldest active distiller in the nation. A photo of him graces the bottle's label.
Sometime after the Stitzel-Weller distillery was sold in 1972, Julian Van Winkle, Jr. resurrected the pre-prohibition Old Rip Van Winkle brand and initially used old whiskey stocks from the distillery for its bottlings. Julian Jr. died in 1981 and Julian Van Winkle, III (Pappy's grandson) took over the Old Rip Van Winkle Distillery company.
After the initial sale in 1972, the Stitzel-Weller distillery was eventually closed completely in 1991. In 1984, Buffalo Trace distillery commercially marketed the first modern (post-1950s) brand of single-barrel bourbon, Blanton's.
In 2013, Julian Preston Van Winkle III, said the 2013 bottlings of the 23-year brand expression "may be the last of its kind", since at that point there was very little left of the aging stock from the Stitzel-Weller distillery (although he said the brand would not be discontinued). The makers say that they do not want to boost production, as there is considerable long term risk, and they do not want to be left holding copious quantities of unsaleable bourbon should tastes, fashions or circumstances change.
Production is being increased somewhat, with a projected increase of the annual production from the current 6–8 thousand bottles to 15 thousand by 2025, but the production will remain well below mass-market levels.
Popularity among Bourbon enthusiasts
The product has a cult-like following. Famous chefs such as Anthony Bourdain and David Chang have favored the product. Food Republic reported that Chef John Currence said: "There's Pappy Van Winkle, then there's everything else." Bourbon aficionados have shown up in droves to get a small chance in a lottery to purchase some. It has been called "the bourbon everyone wants but no one can get". A writer for The Wall Street Journal said "You could call it bourbon, or you could call it a $5,000 bottle of liquified, barrel-aged unobtanium." Jen Doll wrote in The Wire, "It's an age-old dilemma (supply and demand) leading to an age-old marketing dream (a product that can't be kept on the shelves ... money in the pockets ... bourbon in the bourbon snifters)."
Like all modern bourbons, Van Winkle bourbons are made primarily from corn and aged in charred new oak barrels. A distinguishing feature of Van Winkle bourbons is their use of wheat as the secondary ingredient instead of the usual rye, and their additional inclusion of barley malt.
Pappy Van Winkle is aged for 15, 20 or 23 years, which is considerably longer than the aging period for most bourbons. The 20 year is bottled at 90.4 U.S. proof (45.2% alcohol by volume) and has been described as "intensely fruity". The 15 year is bottled at 107 proof. The 23 year is bottled at 95.6 proof.
- Pappy Van Winkle 20 Year Old Family Reserve won a Double Gold Medal at the 2014 San Francisco World Spirits Competition.
- Pappy Van Winkle's Family Reserve 23 Year Old Bourbon was named "Spirit of the Year" for 2010 by Wine & Spirits magazine in its annual buying guide issue.
- The 20 Year Old Special Reserve was recognized with the "Trophy for Worldwide Whisky" and a Best-In-Class Gold Medallion in the 2008 International Wine and Spirit Competition. It received a score of 99 ("superlative") from the Beverage Testing Institute in the same year.
- "A rating from the Beverage Testing Institute created the Pappy frenzy." The 99 rating for the 20-year Pappy Van Winkle was the highest rating ever. Thus, Pappy "was rescued from schmaltzy marketing hell and exploded into the cult it is today."
Limited edition decanter
In mid-October 2013 the company reported the theft of 65 three-bottle cases of Pappy Van Winkle 20 Year and nine three-bottle cases of 13-year-old Van Winkle Family Reserve rye. Police theorized that it took the thief about two months to complete the heist, and note that whoever did it avoided being recorded by security cameras.
On Monday December 2, Sheriff Melton announced that a $10,000 reward was being offered to anyone who gives information which leads to the conviction of the thief or thieves in the case. $1,000 of this reward money was offered by Bluegrass Crimestoppers and the other $9,000 by an anonymous donor.
A break in the case came in March 2014 when a Buffalo Trace employee was arrested by Franklin County authorities when five barrels of stolen Wild Turkey bourbon were found on his property. On April 21, 2015 nine Kentucky residents, three of whom were employees at both Wild Turkey and Buffalo Trace, were indicted for thefts at the Buffalo Trace and Wild Turkey distilleries dating back to 2008. Over $100,000 worth of the stolen whiskey was recovered, including more than two dozen bottles of Pappy Van Winkle and 15 barrels of Wild Turkey. The Van Winkle family has stated that the stolen whiskey should be destroyed as a precaution against tampering or contamination, pending the approval of the judge.
The heists included Pappy Van Winkle (more than 20 cases), 50 to 70 cases of Eagle Rare bourbon, and stolen barrels of other whiskey that are still missing. The warrants recovered one barrel of 17-year-old Eagle Rare worth more than $11,000. All nine defendants are charged with being members of a criminal syndicate, engaging in organized crime.
Forgeries and counterfeit bourbon
- Old Rip Van Winkle
- Doll, Jen (November 28, 2012). "The Bourbon Everyone Wants But No One Can Get". The Atlantic. Retrieved December 11, 2012.
- Gabriel, Trip (October 18, 2013). "The case of the Missing Bourbon". The New York Times. Frankfort, Kentucky. Retrieved October 19, 2013.
- Simpson, Connor (October 19, 2013). "Where Did the Missing 65 Cases of Pappy Van Winkle Whiskey Go?". The Atlantic. Retrieved October 21, 2012.
- Moss, Josh; Witzke, Chris. photographer (July 2013). "The Best Bourbon You'll Never Taste: Inside the Pappy Van Winkle Phenomenon". Louisville Magazine. Louisville, Kentucky: 66–69. 102. Retrieved July 30, 2014.
- Hunt, Kristin. "10 Things You Didn't know About Pappy Van Winkle". The Washington Post, Thrillist. Retrieved August 26, 2015.
- Lipman, Linda; Lipman, John. "American Whiskey: Commonwealth Distillery - Where Old Rip Van Winkle Sleeps". American Whiskey. Retrieved October 19, 2013.
- Hall, Gregory A. (October 17, 2013). "Bourbon heist: Pappy Van Winkle stolen in apparent inside job". The Courier-Journal. Retrieved October 19, 2013.
- "$26G worth of rare, expensive bourbon swiped from Ky. distillery". Fox News. October 19, 2013. Retrieved October 19, 2013.
- Van Winkle Family Heritage Archived July 24, 2007, at the Wayback Machine.
- Ellen Jaye, American Whiskey – Ghosts of the Past: Old Fitzgerald – The Stitzel-Weller Distillery – September 14, 2000.
- "2013 Pappy Van Winkle's Family Reserve Could Be Last Of Its Kind". whiskeycask.com. August 31, 2013. Retrieved October 19, 2013.
- Gara, Tom (July 8, 2013). "Pappy Van Winkle, The Bourbon So Popular Even Billionaires Can't Find It". The Wall Street Journal. Retrieved October 27, 2013.
- Esterl, Mike (October 19, 2013). "Was the great bourbon heist an inside job?". WSJ Live. Archived from the original (Video) on October 20, 2013. Retrieved October 19, 2013.
- "Pappy Van Winkle Stolen: $26,000 Of Beloved Bourbon Taken From Buffalo Trace Distillery". The Huffington Post. October 17, 2013. Retrieved October 19, 2013.
- Gibson, Kevin (December 10, 2013). "Looking for a bottle of Pappy Van Winkle bourbon? Good Luck". Insider Louisville. Retrieved July 9, 2014.
- "Bourbon fans lineup for Pappy Van Winkle raffle". Louisville, Kentucky: WHAS-TV. Retrieved July 9, 2014.
- Myers, Quinn (April 13, 2013). "5 most expensive bourbons". Maxim/Fox News. Retrieved July 31, 2014.
- "Pappy Van Winkle 15 year old". Bourbon Enthusiast. Retrieved October 20, 2013.
- "Pappy Van Winkle's Family Reserve 20yr". Old Rip Van Winkle Distillery. Retrieved October 19, 2013.
- "Pappy Van Winkle 23 Year Old Bourbon Named "Spirit of the Year"". Best Brands. Retrieved October 19, 2013.
- "Pappy Van Winkle's 20yr 90.4 Proof Family Reserve Kentucky Straight Bourbon Whiskey; Pappy Van Winkles 20yr Bourbon". proof66.com. Retrieved October 19, 2013.
- blogofbourbon (May 24, 2013). "Old Rip Van Winkle 23 Year Decanter at Bull & Bush". redwhiteandbourbon.com. Retrieved October 22, 2013.
- "Bourbon Heist: Who Stole the Pappy Van Winkle?Fans Buzzing After Batch Worth About $25,000 Taken From Kentucky Distillery". The Wall Street Journal. Retrieved October 19, 2013. (subscription required)
- Loftus, Tom (December 3, 2013). "Reward offered in theft of rare Kentucky bourbon". USA Today. Retrieved April 13, 2016.
- Conlon, Kevin (April 22, 2015). "Sheriff: Criminal whiskey syndicate uncovered in Kentucky". CNN. Retrieved 12 April 2016.
- Schreiner, Bruce (January 6, 2016). "Sheriff: Stolen Kentucky whiskey may be destroyed, not sold". Associated Press. Retrieved April 13, 2016.
- "Franklin County sheriff: stolen bourbon to be destroyed". WKYT. January 5, 2016. Retrieved April 13, 2016.
- Wiedeman, Reeves (January 28, 2016). "The Great Whiskey Heist". Men's Journal. Retrieved April 13, 2016.
- "Detective: Key man in bourbon theft promoted the victim". Times Free Press. Associated Press. April 22, 2015. Retrieved April 12, 2016.
- Hall, Gregory A.; Loftus, Tom (March 12, 2015). "Stolen bourbon from Wild Turkey recovered". The Courier-Journal. Retrieved April 22, 2015.
- "Kentucky bourbon theft ring targeted Buffalo Trace, Wild Turkey, Pappy Van Winkle". AL.com. Associated Press. April 22, 2015. Retrieved 12 April 2016.
- Goldfarb, Aaron (April 7, 2016). "Inside the Pappy Van Winkle Forgery Scheme That's Infiltrating Bourbon's Black Market". Esquire. Retrieved April 7, 2016.
- Van Winkle Campbell, Sally (1999). But Always Fine Bourbon: Pappy Van Winkle and the Story of Old Fitzerald. Louisville, KY: Limestone Lane Press. ISBN 0967420806. ISBN 9780967420806
|Wikimedia Commons has media related to Van Winkle bourbon whiskey.|
- Fischer, Tom (October 16, 2013). "Help us find the Stolen Pappy Van Winkle Bourbon, podcast interview with the Sheriff" (Video). bourbonblog.com. Retrieved October 24, 2013.
- Fischer, Tom (October 18, 2013). "Could You Spot the Stolen Pappy?". bourbonblog.com. Retrieved October 24, 2013.