|Founded||May 18, 1967|
|Defunct||April 24, 2006|
|Fate||Renamed to CBS Paramount Television|
|Successors||CBS Paramount Television|
CBS Television Studios
Paramount Television Studios
|Divisions||Paramount Domestic Television|
Paramount International Television (until 2004)
Wilshire Court Productions (1989–2003)
|Subsidiaries||Viacom Productions (1995–2004)|
Spelling Television (1999–2006)
Big Ticket Entertainment (1999–2006)
Paramount Television was the television production division of the American film studio Paramount Pictures, that was responsible for the production of Viacom television programs until it changed its name to CBS Paramount Television on 17 January 2006.
Desilu Productions was an American production company founded and co-owned by husband and wife Desi Arnaz and Lucille Ball, best known for shows such as I Love Lucy, Star Trek, and The Untouchables. Until 1962, Desilu was the second-largest independent television production company in the U.S. behind MCA Inc.'s Revue Productions until MCA bought Universal Pictures, and Desilu became and remained the number-one independent production company until it was sold in 1967. Ball and Arnaz jointly owned the majority stake in Desilu from its inception until 1962, when Ball bought out Arnaz and ran the company by herself for several years. Ball had succeeded in making Desilu profitable again by 1967, when she sold her shares of Desilu to Gulf+Western for $17 million ($132 million in 2020 dollars). Gulf+Western then transformed Desilu into the television production arm of Paramount Pictures, rebranding the company as Paramount Television.
Paramount's early involvement in television
The Paramount Television Network was a venture by American film corporation Paramount Pictures to organize a television network in the late 1940s. The company built television stations KTLA in Los Angeles and WBBM-TV in Chicago; it also invested US$400,000 in the DuMont Television Network, which operated stations WNYW in New York City, WTTG in Washington, D.C., and KDKA-TV in Pittsburgh. Escalating disputes between Paramount and DuMont concerning breaches of contract, company control, and network competition erupted regularly between 1940 and 1956, and culminated in the dismantling of the DuMont Network. Television historian Timothy White called the clash between the two companies "one of the most unfortunate and dramatic episodes in the early history of the television industry."
The Paramount Television Network aired several programs, including the Emmy Award-winning children's series Time for Beany. Filmed in Hollywood, the programs were distributed to an ad-hoc network of stations across the United States. The network signed network affiliation agreements with more than 50 television stations in 1950; despite this, most of Paramount's series were not widely viewed outside the West Coast. The Federal Communications Commission (FCC), which filed suit against Paramount for anti-trust violations, prevented the studio from acquiring additional television stations. Paramount executives eventually gave up on the idea of a television network, and continued to produce series for other networks.
Paramount Pictures had made a couple of attempts in the mid-1950s to produce series themselves under the Telemount (Television + Paramount) banner. The first, Cowboy G-Men, was a joint effort with Mutual Broadcasting for syndication. The second, Sally starring Joan Caulfield, was a short-lived series on NBC during the 1957–58 season. The spun-off theater chain purchased control of the American Broadcasting Company, and due to legal requirements sold WBKB-TV (now WBBM-TV) to CBS.
Another attempt by Paramount was known as Paramount Pictures Television. One of the series was Destination Space, a pilot to a proposed series that never got off the ground, produced in association with the CBS Television Network in 1959.
In 1966, Paramount was on the verge of bankruptcy, when the studio was bought out by Gulf+Western. By that point, Paramount had largely distanced itself from television, having stopped production of its early shows, closed down its networks, and sold off the stations it owned. It also sold most of the early half of its sound-era theatrical library (mostly pre-1950 works) to such companies as EMKA, Ltd.—a wholly owned subsidiary of MCA (pre-1950 theatrical live-action sound features; now part of Universal Pictures), U.M. & M. TV Corporation (most short subjects released through September 1950; now part of Paramount-owned Melange Pictures), Associated Artists Productions – also called a.a.p. [sic] for short (Popeye cartoons; now part of WarnerMedia's Turner Entertainment and Warner Bros. units), Harvey Films (most short subjects released between September 1950 and March 1962; now also owned by Universal Pictures, which bought DreamWorks Classics and its parent, DreamWorks Animation in 2016), and National Comics Publications (Superman theatrical cartoons; later DC Comics, now also owned by WarnerMedia).
Sale and re-incorporation
In 1967, Charles Bluhdorn's Gulf+Western brought Desilu, which was merged with Paramount, who had been Desilu's next door neighbor since the closure of RKO Pictures. The sale resulted in Desilu's re-incorporation as Paramount Television in December of that year. The three Desilu lots – the original RKO Studios and two Culver City locations – were included in the sale, but the Justice Department forced Bluhdorn to sell the Culver Studios to avoid a monopoly. The old RKO globe is still in place at the corner of Gower and Melrose in the Paramount lot.
The first PTV production to premiere after the re-incorporation was Here's Lucy. Paramount only produced the first season however, selling their stake in the show to Ball after the season finale. In 1972, Thomas Miller, who was vice president of program development and Edward Milkis, who served in charge of post-production would leave the studio to start their own production company Miller/Milkis Productions with a development deal at the studio.
Gulf+Western had plans to launch a television network in the late 1970s, the Paramount Television Service, with a new Star Trek series as the cornerstone of the network. But these plans were scrapped, and Star Trek: Phase II was reworked into Star Trek: The Motion Picture.
Ownership changes and library expansion
In 1989, Gulf+Western was re-incorporated as Paramount Communications, named after the company's prime asset, Paramount Pictures (the name of which was also used for the company as a whole). That firm was sold to Viacom in 1994. In 1992, Paramount had struck a deal with various talent writers and producers. The talent were Don Johnson, Kathy Speer and Terry Grossman, Barry Fanaro and Mort Nathan, Danny Bilson and Paul De Meo, Tim O'Donnell, Janet Leahy, John Mankiewicz, Christopher Crowe and Jacob Epstein and Ken Solarz. Also that year, Donald P. Bellisario had left Universal after 12 years to sign with Paramount Television.
The Viacom merger gave Paramount a larger television library as well, since Viacom had television production and distribution units as well prior to the Paramount acquisition. The distribution company, Viacom Enterprises (which syndicated the classic CBS library among other shows), was merged into Paramount Domestic Television while the production company, Viacom Productions (known at the time for its co-productions with Fred Silverman and Dean Hargrove), continued as a PTV division until 2004.
The first major hit from Viacom Productions to debut after becoming a PTV division was Sabrina the Teenage Witch, based on the Archie Comics of the same name. Starring Melissa Joan Hart as the title character, the series lasted four seasons on ABC (in contrast to the lack of success from the parent company on the network in this period) and three on The WB between 1996 and 2003. In 1995, Paramount struck a program deal with Procter & Gamble for a three-year period.
Paramount continued to build its television library. In 1999, Viacom acquired full interest in Spelling Entertainment Group (which included Spelling Television, Big Ticket Entertainment, Worldvision Enterprises, and Republic Pictures, among other companies), and the rights to Rysher Entertainment's television holdings. Also in 1999, Steven Bochco, being lured from CBS was recruited by Paramount Television for a production/distribution agreement. In 2003, Big Ticket was absorbed into Paramount, but Big Ticket continued to be used as an in-name only unit. In late 2005, Spelling Television has laid off its employees, transitioning from a separate studio to a pod development deal within the studio.
Launch of UPN and co-ownership with CBS
In January 1995, Paramount finally launched a television network, the United Paramount Network, or UPN for short, which later merged with Time Warner's The WB to form The CW. PTV produced the bulk of the series airing on UPN, including the first program ever shown on the network, Star Trek: Voyager. UPN became 100% owned by Viacom in 2000 after Chris-Craft sold its share (its television stations were sold to News Corporation). Along with Voyager, the most successful PTV shows on UPN were One on One, Star Trek: Enterprise and Girlfriends.
In 2000, Viacom acquired its founding parent CBS, which had actually spun off Viacom in 1971. PTV began producing more shows airing on CBS (it already produced JAG a former NBC production, Becker starring Cheers veteran Ted Danson, and Nash Bridges, having acquired the latter from Rysher). Most of the new PTV series that debuted on CBS after the merger were not very successful, including Bram & Alice and Out of Practice (starring Happy Days veteran Henry Winkler). However, four of these series would become hits: JAG spin-off NCIS, Numb3rs, Criminal Minds, and Ghost Whisperer (the latter two were co-productions with Touchstone Television, which later became ABC Studios). All four of these series would continue under CBS Paramount Television and later CBS Television Studios, with only NCIS and Criminal Minds still airing (both also had spin-offs of their own, with varied success).
In 2004, it was merged with CBS Productions to form a new entity of Paramount Network Television, which is producing all new shows for CBS. CBS Productions was rendered defunct in the September of 2004 by folding it up into Paramount Network Television, though the CBS Productions logo continued to be used on older co-productions airing on the CBS television network until 2006, becoming an in-name only unit of the studio.
Acquisition by CBS
At the end of 2005, Viacom split into two completely separate companies, one of which was called CBS Corporation, the other retaining the Viacom name. Despite Paramount Pictures being owned by the new Viacom, CBS inherited Paramount Television, as well as the right to retain the Paramount name. On January 16, 2006, the new incarnation of Paramount Network Television was renamed to CBS Paramount Network Television. Paramount's final series was Courting Alex (co-produced with Touchstone Television) for CBS. Because National Amusements retains majority control of both CBS Corporation and the new Viacom, CBS programs (both before and after the split) are still distributed by Paramount Home Entertainment.
The company survived as CBS Paramount Television for three years. However, CBS began phasing out the Paramount name as early as 2007, when the American distribution arm was merged with King World Productions (bought by CBS just prior to the Viacom merger) to form CBS Television Distribution. The international arm of PTV was merged with CBS Broadcast International in 2004 (two years before the CBS/Viacom split) to form CBS Paramount International Television.
In 2009, CBS quietly announced that the Paramount name would be stripped from: the main company (CBS Paramount Television), its production arm (CBS Paramount Network Television), and its international arm, with the latter two being renamed CBS Television Studios and CBS Studios International, respectively. With these transactions, Paramount's involvement in television – at least in name only since 2006 – came to an end after 70 years (when the experimental TV stations that later became KTLA and WBBM were founded). Paramount had been the first major Hollywood studio to be involved in television. When CBS Paramount Television was renamed to CBS Television Studios, Paramount Pictures joined forces with Trifecta Entertainment & Media in distributing the Paramount and Republic film libraries on television.
Companies and individuals associated with Paramount Television
In addition to its various subdivisions, Paramount often co-produced multiple series with different companies, and had several people work on multiple series for the studio. Some examples are:
- Grub Street Productions (Wings, Frasier, The Pursuit of Happiness, Encore! Encore!)
- Garry Marshall/Henderson Productions (The Odd Couple, The New Odd Couple, the Happy Days franchise, Me and the Chimp, Who's Watching the Kids?)
- Miller-Milkis(-Boyett) Productions (the Happy Days franchise, Laverne & Shirley, Joanie Loves Chachi, Makin'It, Angie, Petrocelli, Bosom Buddies, Foul Play, Goodtime Girls, Mork & Mindy,)
- Ubu Productions (Making the Grade, Family Ties, The Bronx Zoo, Day by Day, Duet, Open House, Brooklyn Bridge)
- Hometown Films (Friday the 13th: The Series, War of the Worlds)
- Ken Levine and David Isaacs (Cheers, Big Wave Dave's, Almost Perfect)
- Ted Danson (guest appearances on Laverne & Shirley, Taxi, and Frasier, and starring roles on Cheers (Sam Malone) and Becker)
- Henry Winkler (starring roles on Happy Days (Fonzie) and Out of Practice, guest appearance on Big Apple, executive producer of MacGyver, Mr. Sunshine, and Sightings)
- Judd Hirsch (starring roles on Taxi, Dear John, George & Leo, and Numb3rs, as well as guest appearance on Philly)
- Kelsey Grammer (starring role on Cheers and Frasier, guest appearances on Star Trek: The Next Generation and Wings, executive producer of Fired Up, Girlfriends, spin-off to The Game)
- "Quote By Lucille Ball". Retrieved November 10, 2017.
- "RADICALS & VISIONARIES Desi Arnaz & Lucille Ball". Retrieved June 10, 2016.
- White, Timothy R. (1992). Hollywood's Attempt to Appropriate Television: The Case of Paramount Pictures. Ann Arbor, Michigan: UMI. pp. 107–131.
- Dick, Bernard F. (2015). City of Dreams: The Making and Remaking of Universal Pictures. University Press of Kentucky. p. 160. ISBN 978-0813158891.
- Dick, Bernard F. "Engulfed: the death of Paramount Pictures and the birth of corporate Hollywood" (pp. 118–119). The University of Kentucky, Lexington, KY (2001). ISBN 0-8131-2202-3.
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- "Fates & Fortunes" (PDF). Broadcasting. February 28, 1972. Retrieved August 15, 2021.
- "Paramount and Disney get creattive" (PDF). Broadcasting. July 13, 1992. Retrieved August 30, 2021.
- "Bellisario Leap" (PDF). Broadcasting. October 19, 1992. Retrieved August 30, 2021.
- "Paramount, P&G strike program deal" (PDF). Broadcasting. March 6, 1995. Retrieved September 1, 2021.
- "Bochco Enters Deal With Paramount to Produce Series". Los Angeles Times. July 15, 1999. Retrieved August 16, 2021.
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- Schneider, Michael (December 9, 2005). "Spelling TV in firing line". Variety. Retrieved September 2, 2021.
- Schneider, Michael (June 2, 2004). "Moonves move may mean TV union". Variety. Retrieved August 17, 2021.
- Schneider, Josef Adalian,Michael; Adalian, Josef; Schneider, Michael (September 7, 2004). "Moonves' TV makeovers". Variety. Retrieved August 23, 2021.
- Schneider, Josef Adalian,Michael; Adalian, Josef; Schneider, Michael (March 22, 2001). "Littlefield hops to Par for overall tube deal". Variety. Retrieved September 3, 2021.
- Adalian, Josef (June 22, 2005). "'Trace' ace transfers to Par Network TV". Variety. Retrieved September 5, 2021.
- Friedlander, Whitney. (January 16, 2006) Eye lift for Par TV. Variety. Retrieved 18 August 2013.