Parfums Givenchy

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Perfums Givenchy (French pronunciation: ​[paʁfœ̃ ʒivɑ̃ʃi]) is a French brand of perfumes and cosmetics, known for classic fragrances such as Amarige, Organza, Pi, and Givenchy III.

History[edit]

Givenchy was founded in 1952 by designer Hubert de Givenchy, who retired in 1995. Known first for his haute couture work, Monsieur de Givenchy founded Les Parfums Givenchy in 1957. In 1958, Hubert de Givenchy asked his friend Audrey Hepburn to be the face of his parfume, L’Interdit. He created a revolution in using, for the first time, a movie star on an advertising campaign.

"Monsieur Givenchy" and "L'Eau de Vetiver" were launched in 1959, followed by the launch of the female fragrance Givenchy III with the slogan "Who knows why one is reminded of a particular woman and not another one? Givenchy III gives memories to men."[1] The success of Parfums Givenchy meant that stock of fragrances at stores were always low, hence the construction of a factory in Beauvais.[2]

Les Parfums Givenchy were associated with a purported meeting of Hubert de Givenchy and Audrey Hepburn. This was supposed to represent the "Givenchy style", in which French elegance meets American glamour in a combination of sophistication and modernity.

Other famous patrons include the Guinness, Grimaldi and Kennedy families, who famously wore Givenchy clothes to the funeral of John F. Kennedy.

Hubert de Givenchy created the "4G" logo for the brand and a cosmetic line launched in the United States.

References[edit]

  1. ^ (French)Structure syntaxique des textes publicitaires Nicole Bachala, Alain Bentolila, Vera Carvalho, Université René-Descartes, Paris. Persée, revues scientifiques
  2. ^ (French)Givenchy, le luxe made in Oise Le Parisien, 28 janvier 2011

External links[edit]