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Key people
Sergey Portnov (CEO)[1]
ProductsBookmaking, betting shops, online gambling Edit this on Wikidata

Parimatch is an international sports betting company in Europe with headquarters in Limassol, Cyprus, founded in 1994.


Parimatch was established in 1994 in Kyiv, Ukraine. The company entered the Russian market in 1998. Online betting website was launched in 2000 and was one the first among bookmakers in the CIS region.[2] In September 2015, Parimatch entered the Kazakhstan market and began cooperation with Federbet to prevent match fixing.[3] In 2018, the company began operations in Tanzania[4] and Cyprus.[5] In December 2018, Parimatch's CEO, Sergey Portnov won 'Leader of the year award' at the SBC Awards held in London.[6] In February 2020, the company joined the Esports Integrity Commission to assist with battling cheating and fraud in esports.[7] In June 2021, Parimatch expanded operations across India.[8] In March 2021, Parimatch became the first betting company in Ukraine to buy a license after a new law regulation was adopted by the local parliament.[9][10][11] In December 2021, Parimatch acquired the performance marketing organisation Mr fish in addition to online poker room PokerMatch.[12]

In March, 2022 Parimatch withdrawn the franchise from Russia due to the full-scale military invasion into Ukraine.[13][14] Following this, In May 2022, Parimatch announced they had organised the Parimatch Foundation and had allocated €510,000 to support the people of Ukraine. The foundation while originally set up for educational and sports projects has re-allocated its resources toward helping Ukrainian woman and children during the humanitarian crisis.[15]

In April 2022, Parimatch announced a restructure to their management, appointing Maksym Liashko as the new CEO of the organisation as Roman Syrotian (former CEO) stepped into a supervisory role.[16]

In May 2022, Parimatch continued with the companies plan for international expansion via opening a new European hub in Prague. Additionally, the new office gave the opportunity to provide a working environment for the company employees from the Ukraine. The previous company R&D centre was in Kyiv but has been relocated for safety reasons due to military activity around the capital.[17]


Parimatch operates under local licenses issued by the regulatory authorities of each country in Cyprus, Kazakhstan, Tajikistan and Tanzania.[18] Parimatch brand was represented in Russia[19] and Belarus, but in 2022 the brand announced withdrawal the local franchises due to the full-scale military invasion into Ukraine.[20][21]

The company also carries out its activity under the international license of self-governing territory Curaçao (eGaming)

On October 1, 2020, Parimatch launched into the UK market with their website being run by BV Gaming Limited.


  1. ^ Davies, Daniel (January 30, 2020). "Meet The CEO With Tyson And McGregor On Speed Dial". Men's Health.
  2. ^ "Париматч - прорыв года и победа сразу в двух номинациях". Каменское Новости Днепродзержинск газета Событие (in Russian). December 17, 2019.
  3. ^ ""Пари-Матч" и Federbet за год выявили более 30 странных матчей" (in Russian).
  4. ^ "Parimatch Tanzania review 2020 » Bonus up to 1 000 000 TZS". 3 August 2019.
  5. ^ "Parimatch CEO Sergey Portnov: The "wild" decision to enter Tanzania". May 1, 2018.
  6. ^ Russell, Matt (December 5, 2018). "Parimatch's CEO wins accolade at the SBC Awards 2018 in London".
  7. ^ Fitch, Adam (February 20, 2020). "Parimatch enters into Esports Integrity Commission".
  8. ^ "PMI to Expand its Customer Base Across India". 28 June 2021. Retrieved 23 March 2022.{{cite web}}: CS1 maint: url-status (link)
  9. ^ "Parimatch заплатив 180 млн грн за першу в Україні ліцензію на букмекерську діяльність". (in Ukrainian). Retrieved 2021-07-05.
  10. ^ Miller, George (2021-03-05). "Parimatch became the first company in Ukraine to receive permission for a betting license". European Gaming Industry News. Retrieved 2021-07-05.
  11. ^ ""Париматч" и "Геймдев" получили лицензии на организацию онлайн-казино". (in Russian). Retrieved 2021-07-06.
  12. ^ "Parimatch Tech acquires Mr.Fish and PokerMatch". Igamingbusiness. 7 December 2021. Retrieved 23 March 2022.{{cite journal}}: CS1 maint: url-status (link)
  13. ^ "Parimatch finalises Russian withdrawal whilst also cutting esports ties". 29 March 2022.
  14. ^ "Parimatch Tech Finalized Withdrawal from the Russian Market". 28 March 2022.
  15. ^ "Parimatch allocates €510,000 to Ukraine aid". IGaming Business. 6 May 2022. Retrieved 9 March 2022.{{cite journal}}: CS1 maint: url-status (link)
  16. ^ "Parimatch Tech appoints sole CEO in management reshuffle". Egr Global. 1 April 2022. Retrieved 5 April 2022.{{cite journal}}: CS1 maint: url-status (link)
  17. ^ "Parimatch secures double objectives with Prague office opening". SBC News. 6 May 2022. Retrieved 27 May 2022.{{cite web}}: CS1 maint: url-status (link)
  18. ^ Miller, George (September 13, 2019). "African superstar Diamond Platnumz is a new brand ambassador for Parimatch Africa".
  19. ^ "Сергей Портнов: "По доходности бизнеса на постсоветском пространстве Россия занимает первое место"".
  20. ^ "Parimatch Tech withdraws brand from Russia over Ukraine invasion". 3 March 2022.
  21. ^ "Parimatch Completes the Franchise Withdrawal from Russia on Legal and Technical Levels". 28 March 2022.