Parisienne (cigarette)

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Parisienne
Parisiene Jaune Cigarretes.jpg
An old German pack of Parisienne cigarettes, with a German text warning at the bottom of the pack.
Product type Cigarette
Produced by British American Tobacco
Country Switzerland
Introduced 1887; 131 years ago (1887)
Markets Switzerland, Austria, Germany, Argentina where it's known as Parisiennes
Previous owners F. J. Burrus

Parisienne (Parisiennes in Argentina) is a Swiss brand of cigarettes, currently owned by British American Tobacco and manufactured in Boncourt, Switzerland.

History[edit]

Parisienne was launched in 1887 by "F. J. Burrus" and the first filtered cigarettes were produced in 1947.[1] British American Tobacco bought the brand in 2000.

Parisienne is one of the most popular cigarette brands in Switzerland.[2] Despite its level of popularity, both domestically and internationally, the brand is sold very rarely outside Switzerland.[3] It had a market share of 13.7% in 2003 and was thus the best-selling cigarette brand in Switzerland after Marlboro.[4]

In the past, the brand was also distributed in Switzerland under the name Parisiennes. Today, Parisiennes Filtres are made by Altadis in Argentina.

Though Parisienne Jaune is the most widely bought kind, the cigarettes come in the following varieties of increasing strength: Ciel, Orange, Bleue, Verte, Jaune, Noire, Super. The brand is also sold as rolling tobacco.[5]

BAT has made various advertising posters which were put on display in Switzerland, until a new anti-tobacco law forbid any tobacco advertising in Switzerland in 2014.[2][6]

Parisienne People[edit]

The brand was originally called Parisienne People. In the late 1990s, a number of internationally renowned film directors, including Jean-Luc Godard, David Lynch, Emir Kusturica and the Coen Brothers, created advertisements for the brand under the old name. These shorts were shown in cinemas across Switzerland before the film trailers.[7] The directors were given free rein with the adverts and the directorial style of each can clearly be distinguished in their respective shorts.[8][9][10][11][12][13][14][15][16][16][17]

Markets[edit]

Parisienne cigarettes are mainly sold in Switzerland, but also are or were sold in Austria and Germany.[18][1][19] The brand is also sold in Argentina, where it's known as "Parisiennes".[20]

See also[edit]

References[edit]

  1. ^ a b "Parisienne". Zigsam.at. Retrieved 6 January 2018.
  2. ^ a b "A Boncourt, les cigarettes se célèbrent avec nostalgie". Letemps.ch. Retrieved 6 January 2018.
  3. ^ "Parisienne". Smokerswrites.wordpress.com. 16 May 2014. Retrieved 6 January 2018.
  4. ^ "Schritt an die Öffentlichkeit" (PDF). Newsletter für die kommerzielle Kommunikation Nr. 16 (in German). Schweizer Werbung/Publicité Suisse (SW/PS). December 2004. pp. 1–5. Archived from the original (PDF; 294 kB) on 2014-05-31. Retrieved 2010-05-03.
  5. ^ [1] Archived 2009-06-14 at the Wayback Machine.
  6. ^ "Parisienne Verte". The-geller-project.tumblr.com. Retrieved 6 January 2018.
  7. ^ "David Lynch Commercials". Lynchnet.com. Retrieved 6 January 2018.
  8. ^ Curtis, Garret (21 April 2008). "The Curtis Way: Parisienne People". Curtisway.blogspot.com. Retrieved 6 January 2018.
  9. ^ "Parisienne Cigarettes "Parisienne People"". Adage.com. Retrieved 6 January 2018.
  10. ^ "David Lynch's Parisienne Cigarettes Ad". Consumerist.com. 6 September 2006. Retrieved 6 January 2018.
  11. ^ "Cigarette Commercials from David Lynch, the Coen Brothers and Jean Luc Godard". Openculture.com. Retrieved 6 January 2018.
  12. ^ "Parisienne Cigarettes (Switzerland): Parisienne People". YouTube. 11 December 2007. Retrieved 6 January 2018.
  13. ^ "Roman Polanski Comercial Parisienne People". YouTube. 17 May 2007. Retrieved 6 January 2018.
  14. ^ oedipax (9 December 2006). "Jean-Luc Godard & Anne-Marie Miéville: 'Parisienne People'". YouTube. Retrieved 6 January 2018.
  15. ^ "Parisienne People - Emir Kusturica (1994)". YouTube. 30 March 2007. Retrieved 6 January 2018.
  16. ^ a b "Wim Wenders comercial Parisienne People". YouTube. 20 May 2007. Retrieved 6 January 2018.
  17. ^ lamarde (10 November 2007). "Parisienne People - Giuseppe Tornatore (1995)". YouTube. Retrieved 6 January 2018.
  18. ^ "BrandParisienne - Cigarettes Pedia". Cigarettespedia.com. Retrieved 6 January 2018.
  19. ^ "Brands". Cigarety.by. Retrieved 6 January 2018.
  20. ^ "Parisiennes". Zigsam.at. Retrieved 6 January 2018.

External links[edit]