Parisienne is one of the most popular cigarette brands in Switzerland. Despite its level of popularity, both domestically and internationally, the brand is very rare outside Switzerland.
Though Parisienne Jaune is the most widely bought kind, the cigarettes come in the following varieties of increasing strength: Ciel, Orange, Bleue, Verte, Jaune, Noire, Super. The brand is also sold as rolling tobacco.
The brand was originally called Parisienne People. In the late 1990s, a number of internationally renowned film directors, including Jean-Luc Godard, David Lynch, Emir Kusturica and the Coen Brothers, created advertisements for the brand under the old name. These shorts were shown in cinemas across Switzerland before the film trailers. The directors were given free rein with the adverts and the directorial style of each can clearly be distinguished in their respective shorts.