||It has been suggested that this article be merged into Brand#Brand parity. (Discuss) Proposed since June 2017.|
A parity product is a product category or group of categories where the several brands within that category possess functionally equivalent attributes, making one brand a satisfactory substitute for most other brands in that category. It is a product or service that satisfies the need of a consumer that another product or service fulfills.
- "Parity product". Investopedia. Retrieved 2012-03-17.
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