Parity product
From Wikipedia, the free encyclopedia
A parity product is a product category or group of categories where the several brands within that category possess functionally equivalent attributes, making one brand a satisfactory substitute for most other brands in that category. It is a product or service that satisfies the need of a consumer that another product or service fulfills.[1]
References[edit]
- ^ "Parity product". Investopedia. Retrieved 2012-03-17.
