|Type of business||Public|
Type of site
|News, social networking service|
Like the several other "alt-media" outlets founded after 2016, Parler seeks to differentiate itself from established social networks by permitting content deemed offensive elsewhere. Consequently, according to Politico, much of its content belongs to that category, such as anti-Islam and anti-feminist messages. Its activity is "devoted mostly to a small universe of Trump-friendly discussions."
In December 2018 and 2019, the service gained notoriety and a spike in users after persons associated with Donald Trump began using it, including his re-election campaign manager Brad Parscale, Senator Mike Lee, and activist Candace Owens. Matze had previously met with Parscale in early-May 2019. Other notable users include persons banned from Twitter or other networks for offensive conduct, such as Anthony Cumia, Jacob Wohl, Laura Loomer, Milo Yiannopoulos, Paul Joseph Watson and Roger Stone. Other "right-leaning social media figures" use Parler as a back-up in case they are banned from Twitter.
According to Matze, as of May 2019, Parler had about 100,000 users. Parler's user base more than doubled in June 2019 after around 200,000 nationalists from Saudi Arabia joined the website after an alleged expulsion from Twitter.
- Rothschild, Mike (June 5, 2019). "Parler: Are Conservatives Pivoting to a New Social Media App?". The Daily Dot. Retrieved June 7, 2019.
- "A complete guide to finding your favorite banned celebrity online". Spectator USA. 7 May 2019. Retrieved 28 May 2019.
- Schreckinger, Ben (28 May 2019). "Amid censorship fears, Trump campaign 'checking out' alternative social network". Politico. Retrieved 28 May 2019.
- Sommer, Will (2019-06-04). "MAGA Social Media Networks Are at War With Each Over a Potential Trump Account". The Daily Beast. Retrieved 2019-06-04.
- Cuillford, Elizabeth; Paul, Katie (14 June 2019). "Unhappy with Twitter, thousands of Saudis join pro-Trump social network Parler". Reuters. Retrieved 15 June 2019.