Partners & Spade

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Partners & Spade
Private
Founded 2008
Founder Andy Spade
Anthony Sperduti
Headquarters New York, New York, USA
Website partnersandspade.com

Partners & Spade, established in 2008 by Andy Spade and Anthony Sperduti, is a branding studio on Lafayette Street in the NoHo neighborhood of lower Manhattan.[1] Partners & Spade works across a range of disciplines including advertising, retail concepts, branding, experiential marketing and design.[2]

Partners & Spade draws on Spade and Sperduti's collective experience in advertising, filmmaking, and fashion and focuses on the ideation of brands, the redefinition of existing ones, and marketing across all mediums.[3]

Work[edit]

Marketing[edit]

  • Conceptualized and designed J.Crew's first menswear shop, known as the Liquor Store, at West Broadway and White Street in Tribeca.[4]
  • Helped launch Harry's, an online-only line of men's grooming products.[5][6]
  • Developed and produced Whole Foods' first national advertising campaign.[7]

Films[edit]

Product design[edit]

Store design[edit]

  • Warby Parker Class Trip traveling school bus.[10]
  • Warby Parker's first flagship store, located in SoHo.[11][12]
  • Warby Parker retail stores in Atlanta, Boston, Chicago, Dallas, Los Angeles, Miami, Nashville, San Francisco, Seattle and Washington DC [13]
  • Sonos's first flagship store, located in SoHo.[14]
  • Boerum House & Home store, located in Brooklyn.[15]

Notable clients[edit]

References[edit]

  1. ^ "Partners & Spade". Retrieved 5 July 2014. 
  2. ^ Foster, Tom. "How to Create a Cool Brand". Inc. Retrieved 2014-04-01. 
  3. ^ O'Brien, Glenn. "Partners & Spade". Inc. Retrieved 2009-04-28. 
  4. ^ Albo, Mike (2008-09-18). "A Package Store for Preppies". The New York Times. Retrieved 2010-08-23. 
  5. ^ Tschorn, Adam (2013-03-22). "Meet Harry's, a new online-only go-to for guys' grooming gear". LA Times. Retrieved 2013-04-22. 
  6. ^ Tschorn, Adam (2013-03-23). "Andy Spade is old-school cool". LA Times. Retrieved 2013-04-22. 
  7. ^ MacVey, Matt. "Whole Foods Rolls Out First National Advertising Campaign". Advertising Age. Retrieved 2014-11-18. 
  8. ^ "Red Bucket Films' Josh and Benny Safdie Premiere The Black Balloon Tomorrow at BAM Cinemafest". Paper Magazine. 2012-06-22. Retrieved 2013-01-09. 
  9. ^ Beddie, Alainna Lexie (2013-04-18). "Sleepy Jones". T Magazine. Retrieved 2013-04-22. 
  10. ^ Kraemer, Zachary. "Warby Parker Converts An Old School Bus Into A Traveling Pop Up Shop". PSFK. Retrieved 2012-11-29. 
  11. ^ Miranda, Eugenia (2012-04-11). "Glasses Menagerie: Warby Parker Celebrates Its First Flagship Store". Vogue. Retrieved 2013-04-22. 
  12. ^ Schneier, Matthew (2012-04-11). "Warby Parker: To See And Be Seen In Soho". Style.com. Retrieved 2013-04-22. 
  13. ^ Cunningham, Caroline. "Warby Parker at The Shay Offers Eye Exams and a Photo Booth". Washingtonian. Retrieved 2015-10-30. 
  14. ^ Sawers, Paul. "Sonos gives a glimpse into its new flagship NYC retail store, featuring 7 custom-built listening rooms". VentureBeat. Retrieved 2016-07-12. 
  15. ^ Shin, Nara. "Five Favorites From Boerum House & Home". Cool Hunting. Retrieved 2014-07-30. 

External links[edit]