Party political broadcast

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A party political broadcast (also known, in pre-election campaigning periods, as a party election broadcast) is a television or radio broadcast made by a political party.

In the United Kingdom the Communications Act 2003 prohibits political advertising on television or radio; parties are instead allocated broadcast slots (usually around five minutes long) free of charge on broadcast channels using a formula set by Parliament.[1][2]

A similar format exists in the Republic of Ireland, though for smaller parties, because a greater number of them are represented in the Dáil, their allocated time may be as little as one or two minutes each.

In Asia, party political broadcast exist in Singapore since 1980, where it is known as political party broadcast. In Japan, party political broadcasts are known as 政見放送 (seiken hōsō?). In Brazil, party political broadcasts are known as Horário político.

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References[edit]

  1. ^ "07 Political and controversial matters". BCAP code. Broadcast Committee of Advertising Practice (BCAP). Retrieved 6 January 2014. 
  2. ^ "10 Prohibited categories". BCAP code. Broadcast Committee of Advertising Practice (BCAP). Retrieved 6 January 2014. 

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