Pattern and Decoration
Pattern and Decoration was an art movement situated in the United States from the mid-1970s to the early 1980s. The movement has sometimes been referred to as "P&D" or as The New Decorativeness. The movement was championed by the gallery owner Holly Solomon. The movement was the subject of a retrospective museum show at the Hudson River Museum, which closed in January 2008.
Background and influences
The Pattern and Decoration movement consisted of artists, many of whom had art education backgrounds, who had been involved with the abstract schools of art of the 1960s. The westernised, male dominated climate of artistic thought throughout Modernism had led to a marginalisation of what was considered non-Western and feminine. The P&D movement wanted to revive an interest in minor forms such as patterning which at that point was equated with triviality. The prevailing negative view of decoration was one not generally shared by non-Western cultures.
The Pattern and Decoration movement was influenced by sources outside of what was considered to be fine art. Blurring the line between art and design, many P&D works mimic patterns like those on wallpapers, printed fabrics, and quilts.
These artists also looked for inspiration outside of the United States. The influence of Islamic tile work from Spain and North Africa are visible in the geometric, floral patterns. They looked at Mexican, Roman, and Byzantine mosaics; Turkish embroidery, Japanese woodblocks; and Iranian and Indian carpets and miniatures.
Although the source materials have a nostalgic appeal, the treatment of these sources is modernist. Ben Johnson describes the paintings thus: "Pattern and Decoration did not distinguish between background and foreground, nor did it emphasize specific aspects of the composition. Rather, much as the abstract paintings of the time, it covered the canvas from edge to edge in an all-encompassing design. At the outset of the movement, Pattern and Decoration artists reacted against the severe lines and restrained compositions of minimalism. Yet, they often retained the same 'flattening grid' frequently employed by Minimalist painters."
Some work fitting into the P&D movement could be considered applied art. P&D artists worked in a variety of media beyond painting. One of Joyce Kozloff’s major early works was an installation called “An Interior Decorated.” It included ceramics, a hand-painted-tile floor, silkscreened wall hangings, and lithographs. The piece was installed in the Tibor de Nagy Gallery in New York.
In addition to his lush paintings and collages of flowers, Robert Kushner created ornate costumes that were used in performance events.
Many P&D created collages by decontextualizing and recombining disparate elements to form new meanings. Miriam Shapiro invented the term "femmage" to describe a combination of painting and sewing techniques. She embellished the painted canvas with traditionally female work such as embroidery, cross-stitch, and quilting.
Aside from physical assemblages, artists borrowed snippets from other cultures and sources; therefore collage was crucial to the movement’s concept. Critics like Anne Swartz use this recombination of source materials as evidence that the Pattern and Decoration movement is an early example of postmodernism.
The P&D artists enjoyed a period of critical and financial success; their works were much sought-after and widely collected in both America and Europe. From the 1980s on, however, it was largely dismissed by critics. The reason for the backlash are multifarious and open to debate. NYT critic Holland Cotter offers the following explanation: "Art associated with feminism has always had a hostile press. And there was the beauty thing. In the neo-Expressionist, neo-Conceptualist late 1980s, no one knew what to make of hearts, Turkish flowers, wallpaper and arabesques."
In 2008 the Hudson River Art Museum in Yonkers, NY arranged a major exhibition entitled “Pattern and Decoration: An Ideal Vision in American Art, 1975-1985," which sought to reestablish its reputation as a serious movement. Curator Anne Swartz asserts that at the time audiences were uncomfortable with the unapologetic sensuality: “I suspect that until recently, a certain Puritanism surrounded the view of feminist art that prevented it from being seen as acceptable when it was sexually exciting and provocative. So when P&D art utilized some of the mechanisms of feminist art (provocation, pleasure, softness, etc) it challenged the intellectual systems that were supposed to be uppermost in the viewer’s mind.” There was a renaissance of interest and critical attention as result of the fresh scholarship. Cotter goes on to explain why the contemporary climate is more able to understand and appreciate the movement: "Thanks to multiculturalism and identity politics, we know better what to make of them now; the art world’s horizons are immeasurably wider than they were two decades ago." 
Relation to the feminist art movement
There is a close connection between the Pattern and Decoration movement and the Feminist art movement. The P&D movement arose in opposition to the Minimalist and Conceptualist movements, which valued austerity and demeaned ornamentation and craft.
In their 1978 essay "Art Hysterical Notions of Progress and Culture," artists Joyce Kozloff and Valerie Jaudon lay out the sexist and racist assumptions underlying Western art history discourse. They reassert the value of ornamentation and aesthetic beauty-qualities that are assigned to the feminine sphere.
Floral imagery, patterning, and decoration are associated with the feminine. P&D artists included elements of crafts such as needlepoint and beading, which were traditionally done by women within the domestic sphere. By including these elements in their work, they dismantle the hierarchy of fine art over craft, and thereby raise questions about public (male) verses domestic (female) spaces, and fine art versus utile objects.
However, critics argue about to what extent the P&D movement can be considered feminist. Although Kozloff and Jaudon were explicit about their feminist agenda, male artists Robert Kushner (artist) and Kim MacConnel sometimes avoided the label. They were more vocal about their aesthetic motivation for pursuing decoration. Writes Kushner: "For gallery and museum acceptance, if the art was industrial-looking, rectangular, and gray, black, or white, it was shown... Everything else (except color field painting, which today can be viewed as Technicolor minimalism) seemed to be marginalized. This simply did not fit many of our temperaments. Gray was boring. We wanted our art to be a lasting experience that took a great deal of time to decode fully."
Since these male artists both helped to define the P&D movement and were commercially successful, there is disagreement about P&D being called a woman’s movement. On the other hand, Carissa DiGiovanni argues that male artists' distance from the feminist cause actually advanced it overall by taking feminine aesthetics and making them acceptable to the art establishment.
- Cynthia Carlson
- Brad Davis
- Mary Grigoriadis
- Valerie Jaudon
- Jane Kaufman
- Joyce Kozloff
- Robert Kushner (artist)
- Thomas Lanigan-Schmidt
- Kim MacConnel
- Susan Michod
- Sonya Rapoport
- Tony Robbin
- Miriam Schapiro
- Ned Smyth
- Betty Woodman
- George Woodman
- Robert Zakanitch
- Kendall Shaw
- Cotter, Holland (2008-01-15), "Scaling a Minimalist Wall With Bright, Shiny Colors", New York Times, retrieved 2009-09-12
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- Jensen, Robert; Conway, Patricia (1982), Ornamentalism: the new decorativeness in architecture & design, C.N. Potter, p. 240, ISBN 978-0-517-54383-2
- Glueck, Grace (2002-06-10), "Holly Solomon, Adventurous Art Dealer, Is Dead at 68", New York Times, pp. B8, retrieved 2009-09-12
- Swartz, Anne (2007), Pattern and decoration: an ideal vision in American art, 1975-1985, Hudson River Museum, ISBN 978-0-943651-35-4
- Jaudon, Valerie (Winter 1977–1978), "Art Hysterical Notions of Progress and Culture." (PDF), Heresies #4, retrieved 2012-09-12
- Adler, Esther (Spring 2008), "Joyce Kozloff: The Dumb Blonde Theory of Art", P.S.1 Newspaper, retrieved 2009-09-12
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- Danto, Arthur Coleman (2001), The Madonna of the future: essays in a pluralistic art world, University of California Press, p. 45, ISBN 978-0-520-23002-6
- Balducci, Temma. "The Elephant in the Room: Pattern and Decoration, Feminism, Aesthetics, and Politics" in Pattern and Decoration: An Ideal Vision in American Art, 1975-1985. Ed. Anne Swartz. Yonkers: Hudson River Museum, 2007.
- Balducci, Temma. “The Elephant in the Room: Pattern and Decoration, Feminism, Aesthetics, and Politics” in Pattern and Decoration: An Ideal Vision in American Art, 1975-1985. Ed. Anne Swartz. Yonkers: Hudson River Museum, 2007.
- Joyce Kozloff and Robert Kushner. “Pattern, Decoration and Tony Robbin.” Artcritical. August 2nd, 2011, http://www.artcritical.com/2011/08/02/tony-robbin/.
- Jenni Sorkin. “Kim MacConnel.” Frieze. November–December 2003, issue no. 79.
- Miriam Dungan Cross, "Berkeley Artist Shows Unique Works", Oakland Tribune, August 6, 1967
- Duncan, Michael (November 2006), "Woodman's decorative impulse: shown in a recent retrospective at the Metropolitan, Betty Woodman's spirited ceramic works embrace theatricality and modernist fragmentation", Art in America
- Perreault, John (Nov.1977) "Issues In Pattern Painting," Arts Forum, XIV (3),33
- Slide show presented by the New York Times of several examples of "Pattern and Decoration" artworks.