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|Date of birth||29 September 1969|
|Place of birth||Buxton, Norfolk, England|
|2005||FC Rostov (sporting director)|
|2005||FC Rostov (caretaker)|
|2010–2014||Kwara Football Academy (technical director)|
Paul Anthony Ashworth (born 29 September 1969) is a former English footballer and assistant manager.
Ashworth had previously played at youth level for Norwich City before setting up PASS Soccer Schools, a national company. He later worked for Cambridge United and Peterborough United before moving to Latvia where he managed FK Ventspils, FK Riga and Skonto Riga as well as taking over at Russian side FC Rostov as Sporting Director. He worked as a Technical Director in Nigeria from May 2010 - 2014. He was Manager/Technical Director at Sunshine Stars Football Club, a Nigerian premier league team for 6 months before moving back to FK Ventspils as Head Coach (Manager).
Paul came through the youth system at Norwich City where he played for the side at schoolboy level. He didn't make the step up to the first team though but began to coach the youth teams at the club.
Youth coaching career
While Ashworth was at Carrow Road, he set up his own company, PASS Soccer Schools. The best players were put into representative teams from under-10 to under-16 age groups, met during the holiday periods and travelled to countries in Europe, North and South America to face their counterparts. His teams played against opposition from France, Canada, United States, Finland, Belgium, Denmark, the Netherlands, Sweden, Brazil and Italy. At its height, PASS employed more than forty coaches and saw more than 100,000 children each year attend its soccer schools in England, Scotland, Wales and Northern Ireland.
In 1992, Cambridge United offered Ashworth a role as youth development officer at the club’s Abbey Stadium. The job was to nurture the club's youth system and at its height, 70% of the first team squad had come through the youth ranks. It was here that he met Gary Johnson who was the club's youth team manager (whom he later met again in Latvia).
In 1996, Ashworth took on the role of youth team manager at Peterborough United. During his time there the senior team reached the semi final of the FA Youth Cup in 1997-98 where they were narrowly beaten by Blackburn Rovers over two legs.
Impressed by his work with the youngsters, Ashworth was appointed as the first team coach and assistant manager at Peterborough United by the then manager Barry Fry. He was responsible for all the coaching of the first team and the pair took the first team to the top of the third tier of English football.
In 2001, Ashworth ventured over to Latvia to meet his former colleague Gary Johnson, by now working as the coach of the Latvian national team. While in Riga, the president of Ventspils asked Ashworth if he would be interested in taking over as head coach at his club. Despite having little senior managerial experience, Ashworth accepted the offer and enjoyed two successful seasons managing the team, winning the Latvian Coach of the Year in 2001.
In a league dominated by multi-championship winning side Skonto Riga, Ashworth secured two consecutive runners-up finishes, a Latvian Cup triumph and steered his squad into the UEFA Cup for the first time. In subsequent seasons, they also played Finnish side HJK Helsinki, Swiss outfit AC Lugano (winning their first European match) before losing to German giants VfB Stuttgart in the next round.
While coaching at Ventspils, Ashworth learnt to speak Russian with the help of his number two.
In 2004, he took over as manager at another Virsliga side, FK Riga. Traditionally a smaller side, Ashworth led his side to a sixth-place finish in his only season at the club. He was able to coach in his second language, Russian.
Having previously been unsuccessfully interviewed for the vacant managers position at Russian Premier League club FC Rostov, Ashworth was approached by the president of the club offering him the position of Sporting Director. He accepted the role and was responsible for all of the football side of the club such as youth policy, transfer policy, dealing with visas and international players, research and building of new training facilities as well as liaison with the manager on first team matters. After taking charge temporarily for two matches, he became the first Englishman ever to coach in the Russian Premier League.
Ashworth's success was attracting attention and after Skonto boss Jurijs Andrejevs resigned after a UEFA Champions League defeat to Macedonian side Rabotnicki, Ashworth became the manager of the country's biggest club. He was given the job of finishing each season in the top three, ensuring qualification for the European tournaments. This he achieved in every season bar one and the club enjoyed stability and success concurrently. Amongst the teams that Skonto faced in European competition under Ashworth's stewardship were Jeunesse d'Esch, Molde FK, Dinamo Minsk and Derry City.
It was during this period that he was described as "The Mourinho of Latvia" as a reference to his ability as a top coach despite not having played professionally in senior football 
Ashworth was also charged with generating a budget for the club by developing and then selling the most talented players. This was done well and at one point, no fewer than nine of the Latvian under-21 team were Skonto FC players. There was also nine internationals (from Latvia, Georgia and Slovakia) in the team and Ashworth also oversaw a mutual relationship with the national team by working closely on staff issues, training facilities and ideas.
Kwara Football Academy
In 2009 Ashworth moved to the position of Technical Director of Nigeria's only residential football academy, The Kwara Football Academy. Based in Ilorin, it takes talented youngsters from the ages of 13 to 21 and trains them as professional footballers while allowing them to get educated at the same time. Ashworth now[when?] has a staff of nine coaches and more than eighty full-time staff under his tutelage and has developed excellent facilities and training programmes
The team plays mainly friendlies but entered the state FA Challenge Cup in 2011 and won the competition, beating Nigerian Premier League side Kwara United FC in the final. In March 2012, their under-17's team won the National Shell Cup, a competition in which more than 5,000 teams took part. Ashworth also led the team to the Shell Cup final where KFA won the trophy on debut.
In January 2015, Moved to Head Coach and Technical Director of Nigerian Premier League team Sunshine Stars. Based in Akure, Ondu state, and one of Nigeria's most famous club sides. Paul was again the first English Coach to work in this tough league, one of Africa's most competitive leagues. The team started their campaign in March. Paul left in June 2015.
In September 2015, Paul returned to his first club as head coach after FK Ventspils lost 3 games in a row (and a 7-game non-winning streak) to take over as Head coach/Manager for a second time. Winning 5 of the last 6 games he took over (the other a draw) Ventspils qualified for Europe. In 2016 and 2017 again Ventspils finished in the top three to qualify for Europe and In April 2017, he won the Latvian Cup with FK Ventspils.
Paul was born in the Norfolk village of Buxton and went to school in the nearby town of Aylsham, nine miles north of Norwich. He left his education with eight 'O' levels and three 'A' levels and later completing a Diploma in Sports Psychology.
He is married to a Latvian wife, Natalie, and the couple have three children.
- "Flown From the Nest - Paul Ashworth". Ex-canaries.co.uk. 1969-09-29. Retrieved 2012-12-10.
- "Buxton man is coaching Nigeria's top footballing talent". Eastern Daily Press. Edp24.co.uk. Retrieved 2012-12-10.
- "Paul Ashworth". Kitcarsonfootball.com. Retrieved 2012-12-10.
- "UEFA Europa League 2002/03 - History - Ventspils-Lugano –". Uefa.com. 2002-08-15. Retrieved 2012-12-10.
- "English coach hits the heights in Russia". BBC News. 2005-01-14. Retrieved 2012-12-10.
- "'Mourinho of Latvia' does his bit". Icnewcastle.icnetwork.co.uk. 2006-08-10. Retrieved 2012-12-10.
- "INTERVIEW: Paul Ashworth – From Norwich City to Nigeria". Betscout.com. 1969-09-29. Retrieved 2012-12-10.
- Paul Ashworth at Soccerway