Since the folkloric hero Paul Bunyan's first major appearance in print, the character has been utilized to promote a variety of products, locations, and services. The giant lumberjack's mass appeal has led him to become a recurring figure in entertainment and marketing, appearing in various incarnations throughout popular culture.
Dr. McNinja features a disease called "Paul Bunyan's disease", which causes people to grow into axe-wielding giants.
In Professional Wrestling, a move in which a wrestler puts his opponents legs on either side of the ringpost, then pulls them, forcing the opponents' groin into the post, is sometimes called a "Paul Bunyan."
Paul Bunyan is the subject of a story featured in the "Big Boys Don't Cry" episode of The Puzzle Place, in which, when Babe is so ill that Paul can't help him, he cries, eventually making the Great Salt Lake.
Paul Bunyan Land, a popular amusement park 7 miles (11 km) east of Brainerd, Minnesota, features a talking statue of Paul with a statue of Babe. Previously located in Baxter, the original Paul Bunyan Land park closed in 2003 to make room for new commercial development. The moving, talking, seated Paul Bunyan was then moved east of Brainerd to its current location at This Old Farm.
The unincorporated town of Union Lake, Michigan, previously held an annual Paul Bunyan Festival every year in July. The festival was sponsored and run by several local charitable and civic groups, including the Jaycees and the Chamber of Commerce, but was discontinued in the 1990s.
Hackensack, Minnesota is said to be the home of Lucette, Paul Bunyan's sweetheart. The park downtown has the statue of Lucette and their son, Paul Jr.
The City of Fort Bragg, California, has been celebrating "Paul Bunyan Days" since 1939. Taking place on Labor Day Weekend, it includes rock shows, ugly dog contests, tricycle races, a logging show, and a Labor Day Parade.
The Log Chute flume ride (formerly known as 'Paul Bunyan's Log Chute') at the Nickelodeon Universe Park (formerly Knott's Camp Snoopy) at the Mall of America in Bloomington, Minnesota, features large animatronic Paul Bunyan and Babe statues, as well as associated characters from the legends.
There is a statue of Paul Bunyan holding a Hot Dog in Atlanta, Illinois. Although originally he held an axe, the axe was replaced with the hot dog due to its use as a symbol for Bunyon's restaurant in Cicero, Illinois. The statue was moved to Atlanta, Illinois, when the restaurant closed down in 2003.