Paul Cherry (author)

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Paul Cherry is a sales trainer, motivational coach and author living in Wilmington, Delaware. His book Questions That Sell, The Powerful Process for Discovering What Your Customer Really Wants - The American Management Association[1] was published in 2006. A book review by CRM Magazine stated, “Cherry gives readers key questions that get orders and a process to uncover the real needs of their customers.”[2] The book has been translated into Chinese and Korean. A new book, Questions That Get Results: Innovative Ideas Managers Can Use to Improve Their Teams' Performance - John Wiley & Sons, coauthored with Patrick Connor, was published in November 2010.[3]

He is the founder of Performance Based Results which offers corporate sales training and leadership development.

Cherry has been a member of the National Speakers Association and is a frequent keynote speaker at colleges and corporate events.

He has written articles for national sales publications[4][5] and his methods on sales training have been featured in Selling Power [6] and Investor’s Business Daily.[7] He contributes articles freely to many Internet sales and leadership resources and has been named one of the industry’s top sales experts.[8]

References[edit]

  1. ^ Questions That Sell, The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry. AMACOM (2006) , ISBN 978-0-8144-7339-9
  2. ^ “Required Reading What’s Your Competitive Advantage?” by Colin Beasty. CRM Magazine (Nov 1, 2006) http://www.destinationcrm.com/Articles/Columns-Departments/Insight/Required-Reading-What%27s-Your-Competitive-Advantage-41987.aspx
  3. ^ Questions That Get Results: Innovative Ideas Managers Can Use to Improve Their Team's Performance by Paul Cherry and Patrick Connor. WILEY (2010) , ISBN 978-0-470-76784-9
  4. ^ “Sidestep Price Concerns: Seven Techniques That’ll Help Get Customers To Look Past The Price Tag To What They Value Least” by Paul Cherry. TED Magazine (Nov 2007) http://www.tedmag.com/common/ArticleSearchDetail.asp?CurrentPage=4879
  5. ^ “To Keep Buyers Coming Back, Don’t Be Nice–Be Real” by Paul Cherry. American Salesman (May 2008) http://www.encyclopedia.com/doc/1G1-178621070.html
  6. ^ “The Buyer’s Emotional Side: New Research Reveals A Buying Bias Based On Emotion” by Robert McGarvey. Selling Power (Apr 2006)
  7. ^ “In Sales, Focus On Goals” by Cord Cooper. Investor’s Business Daily (Oct 2007)
  8. ^ The Top Sales Experts http://www.topsalesexperts.com/solutions-2.php?solution_id=18