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For other uses, see Paulista (disambiguation).
Flag of Paulista
Nickname(s): "Cidade das Chaminés"("City of Smokestacks"), "Capital dos Eucaliptos"("Capital of Eucalyptus")
Location of Paulista
Paulista is located in Brazil
Location in Brazil
Coordinates: 7°56′27″S 34°52′22″W / 7.94083°S 34.87278°W / -7.94083; -34.87278Coordinates: 7°56′27″S 34°52′22″W / 7.94083°S 34.87278°W / -7.94083; -34.87278
Country  Brazil
Region Northeast
State Bandeira de Pernambuco.svg Pernambuco
 • Mayor Junior Matuto (PSB - 2013)
 • Total 93.518 km2 (36.108 sq mi)
Elevation 13 m (43 ft)
Population (2011)
 • Total 303,400
 • Density 3,200/km2 (8,400/sq mi)
Time zone UTC-3 (UTC-3)
Demonym paulistense

Paulista is a municipality in Pernambuco, Brazil, with a population [1] of 303,404 as of 2011. It has the highest HDI of the Recife metropolitan area. It is the birthplace of footballer Rivaldo, and is also famous for its beaches, including Maria Farinha with the giant Veneza water park. It was incorporated as city in 1935.

The land on which the city is built was sold to a bandeirante from São Paulo in 1689, whence the city's name.


  • Conceição beach. This beach is two kilometers long with many coconut trees, has calm and very deep water. Also has many bars and tents.
  • Pau Amarelo beach. It features quiet water and a formation of sand banks, which give rise to small sandbar islets and natural pools.
  • Janga beach, an urban beach with artificial reefs.
  • Maria Farinha beach, featuring quiet and shallow waters. At low tide, it is possible to see the reefs and the beach almost does not have waves.


The main economic activities in Paulista are based in commerce, tourism and textile industry.

Economic Indicators[edit]

Population GDP x(1000 R$).[2] GDP pc (R$) PE (%) RMR (%)
319,373 1,367,111 4,449 2.19 3.37

Economy by Sector

Primary sector Secondary sector Service sector
0.42% 23.29% 76.29%

Health Indicators[edit]


HDI (2000) Hospitals (2007) Hospitals beds (2007) Children's Mortality every 1000 (2005)
0.799 4 480 12.6


Further information: Pernambuco Beaches