PayPak

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PayPak
Paypak-logo.png
Type of businessPrivate Limited
Type of site
Financial
Available inEnglish
FoundedApril 5, 2016
Predecessor(s)1Link
Area servedPakistan
Key peopleMr. Najeeb Agrawalla (CEO 1Link)
IndustryFinancial Services
ProductsCredit cards, Debit cards, Payment systems
Parent1Link
URL1link.net.pk/pay-pak/
AdvertisingNo
RegistrationYes
Current statusActive

PayPak (Urdu: پے پاک‎) is a Pakistani domestic payment scheme launched by 1Link under the State Bank of Pakistan Vision 2020. Currently, 35 of the country's banks have adopted it.[1] The reason to launch this domestic payment scheme was to save inter-change costs of International Payment Schemes. PayPak cards can only be used on ATMs & POS Terminals throughout Pakistan and enabled for online transactions.[2]

The new payment scheme aims to compete in the domestic market with other international payment schemes like Visa, MasterCard & UnionPay.[3]

Technology and license[edit]

PayPak uses the Gemalto's product PURE.[4] PURE is an off-the-shelf payment application from Gemalto that is fully compliant with the EMV™ standard. It is designed for dommes and private payment card associations looking for chip-based security and fast time to market. PURE is also a scheme-agnostic EMV application that private-label card issuers and national payment associations can use without the need to enter into a business agreement with another payment scheme.

Market share[edit]

The uptake of the payment scheme has been slow.[5] As of February 2021, more than 4 million PayPak cards have been issued[2] – representing 3.5% of the 41.9 million payment cards issued in the country.[6]

PayPak has 10% of market share in terms of volume of cards in the market.[7]

While Visa has 40%, Mastercard and UnionPay have 25% each of market share.[7]

References[edit]

  1. ^ "First domestic payment scheme launched". Dawn. 2016-04-06. Retrieved 2019-04-28.
  2. ^ a b Khan, Mutaher (2019-04-21). "Tech talk: A local startup bets the bank on electronic payments". Dawn. Retrieved 2019-04-28.
  3. ^ "Pakistan's First Domestic Payment Scheme PayPak Launched". ProPakistani. Retrieved 2019-04-28.
  4. ^ "1LINK selects Gemalto PURE white-label EMV technology for PayPak". Daily Times. 2018-01-29. Retrieved 2019-04-28.
  5. ^ "SBP asks banks to accelerate adoption of PayPak cards". The Nation. 2017-12-08. Retrieved 2019-04-28.
  6. ^ "Payment Systems Review – Quarter 1 FY19" (PDF). State Bank of Pakistan.
  7. ^ a b "SBP wants the cheap PayPak to be the default debit card; the banks don't". Profit by Pakistan Today. 2021-01-24. Retrieved 2021-02-19.