Pay per play
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In radio advertising, the term "pay per play" can also refer to a relationship between advertisers and audio ad producers.
Mixberry Media launched a form of PPP allowing audio enabled web sites and mobile applications to request targeted audio ads in real time. This allows advertisers to control where their ads are heard in addition to giving the publishers full control of their user experience. This method takes advantage of "dead space" or loading time, serving audio ads while the user is waiting for audio output, gaining their focused attention.