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Peabody (Peabody Trust), founded in 1862, is one of London's oldest and largest housing associations with around 27,000 properties. It is also a charity and urban regeneration agency. The organisation was originally named the Peabody Donation Fund, and now brands itself simply as “Peabody”.
The Trust was founded in 1862 by London-based American banker George Peabody, who in the 1850s had developed a great affection for London, and determined to make a charitable gift to benefit it. His initial ideas included a system of drinking fountains (comparable to the Metropolitan Drinking Fountain and Cattle Trough Association scheme actually set up by Samuel Gurney and Edward Thomas Wakefield in 1859), or a contribution to the "ragged schools" of the Earl of Shaftesbury. In March 1859, however, he settled on establishing a model dwellings company. Three years later, in a letter to The Times on 26 March 1862, he launched the Peabody Donation Fund, with an initial gift of £150,000. The aim of the organisation, he said, would be to "ameliorate the condition of the poor and needy of this great metropolis, and to promote their comfort and happiness". The paper reported, "We have today to announce an act of beneficence unexampled in its largeness and in the time and manner of the gift". Shortly before his death in 1869, Peabody increased his gift to a munificent £500,000.
The Peabody Trust was later constituted by Act of Parliament, stipulating its objectives to work solely within London for the relief of poverty. This was to be expressed through the provision of model dwellings for the capital's poor.
The first block, designed by H.A. Darbishire in a red-brick Jacobethan style, opened in Commercial Street, Spitalfields, on 29 February 1864. It cost £22,000 to build, and contained 57 "dwellings" (i.e. flats) for the poor, nine shops with accommodation for the shopkeepers, and baths and laundry facilities on the upper floor. Water-closets were grouped in pairs by the staircases, with one shared between every two flats. This first block was followed by larger estates in Islington, Poplar, Shadwell, Chelsea, Westminster, Bermondsey, and elsewhere. By 1882 the Trust housed more than 14,600 people in 3,500 dwellings. By 1939 it owned more than 8,000 dwellings.
In its early days, the Trust imposed strict rules to ensure that its tenants were of good moral character. Rents were to be paid weekly and punctually; there was a night-time curfew and a set of moral standards to be adhered to; and the dwellings could not be used for certain trades.
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Peabody's current mission is to make London a city of opportunity for all by ensuring as many people as possible have a good home, a real sense of purpose and a strong feeling of belonging.
Peabody defines "a good home" as "a place that is safe, warm, clean, light, well maintained and evokes personal pride"; "a real sense of purpose" as "regular endeavour through work, learning, caring for others, personal development or volunteering"; and "a strong feeling of belonging" as "active involvement in the neighbourhood and the spirit of togetherness and friendliness that goes with it".
21st Century Peabody
In December 2009, Peabody launched its new vision for social housing communities in the 21st century. The vision was announced alongside regeneration plans for Peabody's estate near Clapham Junction.
In 2014 Gallions, Trust Thamesmead and Tilfen Land became part of the Peabody Group. Peabody is investing an initial £225 million to kickstart the regeneration of Thamesmead, Abbey Wood and Plumstead in South-East London. The Group worked with the Royal Borough of Greenwich and the London Borough of Bexley to successfully bid for Greater London Authority housing zone status, adding another c£80 million investment.
As well as providing thousands of new homes in the area, Peabody says it will provide firm foundations for Thamesmead’s long term, sustainable rejuvenation by investing in existing homes, infrastructure and services to improve the quality of life for existing residents. Going beyond "bricks and mortar", Peabody says its work with partners will enhance employment, enterprise, cultural, social and leisure opportunities for people locally.
Thamesmead and the surrounding area is a major growth and opportunity area for London. Crossrail will open at nearby Abbey Wood from 2019, and Peabody has said it will capitalise on this, ensuring the right amenities, infrastructure and transport connections are available for the long term sustainability of the area.
Areas of activity
Peabody has four areas of activity:
- The provision of rented housing for people who are unable to afford to rent or buy in the open market;
- The provision of supported housing and care for those who need additional support;
- The provision of low cost home ownership, particularly shared ownership;
- The delivery of community regeneration activities such as the provision of learning opportunities and access to training and accreditation.
Activate London promotes mental well-being, physical activity and healthy eating. Over 80 community projects developed to suit a wide range of interests will be launched across London over the course of Activate London programme (2008–2012).
Peabody's Activate London projects include Cockney Sparrow, an initiative to create wildlife havens on Peabody estates, and Elvis' Kitchen, a healthy eating campaign fronted by charismatic Peabody caretaker Elvis Campbell.
As part of Activate London, Peabody operates the Digivan, a large green van that visits Peabody estates across London offering free health checks, healthy living advice and computer and internet classes.
Peabody is one of the founding partners of Neighbourhoods Green a partnership initiative which works with social landlords and housing associations to highlight the importance of, and raise the overall quality of design and management for, open and green space in social housing.
The Peabody Group comprises three housing associations, Peabody, Gallions and CBHA, and a number of trading companies. On 1 April 2014 Trust Thamesmead and Tilfen Land also joined the Peabody Group. Trust Thamesmead is a community regeneration agency and Tilfen owns significant land holdings in Thamesmead, SE London. This means that housing, community investment and over 100 acres of developable land in Thamesmead is now owned by a single, well-resourced organisation for the first time in a generation.
CBHA (Community Based Housing Association)
CBHA (Community Based Housing Association) is a community-based housing association serving the London Borough of Waltham Forest and surrounding areas. It is the successor landlord to Waltham Forest Housing Action Trust. The organisation owns around 1,600 homes in six areas:
- Boundary Road estate, Walthamstow
- Cathall, Leytonstone
- Chingford Hall estate, Chingford
- Oliver Close, Leyton
Housing associations borrow money to pay for new homes and improvements. In March 2011, Peabody raised £200 million on a corporate bond, at a rate among the best secured by a housing association borrowing in its own name.
- Peabody report and financial statements 2009, Peabody, UK.
- "Unprecedented Munificence" and untitled leader article, The Times, 26 Mar. 1862, p. 9.
- News story, Peabody website
- Bezodis, P.A.; Ison, W. (1957). "Commercial Street". Spitalfields and Mile End New Town. Survey of London 27. London: London County Council. pp. 256–64.
- "Mr. Peabody's Gift", The Times, 1 Feb. 1864, p. 5.
- Illustrated London News (1863).
- The block was sold by the Trust in the late 1970s, being considerably smaller than most of the later estates and outdated in its facilities. However, it still stands, and is now a private residential block named The Cloisters.
- About us, Peabody, UK.
- 21st Century Peabody report, UK.
- Cockney Sparrow, Blogspot.
- Elvis' Kitchen.
- Peabody issues £200m bond, Inside Housing, UK, 11 March 2011.
- Parker, Franklin (1995). George Peabody: a biography (2nd ed.). Nashville & London.