Peace & Love (festival)

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This article is about the Swedish festival. For other uses, see Peace and love.
Peace & Love
Genre Rock music, Pop, Hip Hop, Metal, World music, Swedish music
Dates 3 days, in June/July (6 days including theme days)
Location(s) Borlänge, Sweden
Years active 1999 – 2012
Founded by Föreningen Peace & Love, Jesper Heed, Michael Kvist

Peace & Love was the largest music festival in Sweden, known for its humanitarian message, pervasive throughout the event. It started in Borlänge, Sweden, and ran from 1999 until the company filed for bankruptcy in 2013.[1] In 2014 the festival is set to relaunch with the name Peace & Love World Forum.[2]


The concept of the Peace & Love festival was to spread the message of Diversity, Solidarity and Understanding. It’s about crossing borders and bringing differing cultures from near and afar together and trying to get people to change their attitudes towards themselves and others.


The Peace & Love festival was first held in 1999, as a reaction to the ongoing violence. The first festival was held at a club in central Borlänge, with about 900 attendees. Since then the festival was held at different locations in central Borlänge. The Peace & Love festival was one of Scandinavia's fastest-growing festivals. In 2006 there were 15,000 visitors per day, with over 37,000 people attending in total. The 10th Peace & Love festival was in 2008 and had a record of 25000 visitors, which made it the second biggest festival in Sweden.


The year was the big break for the festival. The tickets sold out as early as 23 May, and the festival got a lot of attention in nationwide media. 2008 was celebrated as the tenth festival. Artist that played, amongst others, were Sex Pistols [UK], Manu Chao [FR/ES], Kent, Teddybears, The Wombats [UK], Crystal Castles [CAN]. As a late surprise Roky Ericson and the nomads was announced.


The festival was held between 22 June and 27 June. This year Peace & Love became Sweden's biggest festival with 41 685 tickets sold. Some of the bigger bands and artists were: Mötley Crüe (US), The Kooks (UK), Volbeat (DK), Milow (BE), Keane (UK), Thåström and Håkan Hellström.


In 2010, the event took place between June 28 and July 3 - the same weekend as other major Scandinavian festivals Roskilde Festival and Hove Festival. The festival broke that record yet again, selling 42 000 tickets. This year, amongst others, Jay-Z, Lily Allen, Patti Smith, The Kooks and Kent played.

1999 2000 2001 2002 2003 2004
P&L1999.jpg P&L2000.jpg P&L2001.jpg P&L2002.jpg P&L2003.jpg P&L2004.jpg
Dates: 5–6 August Dates: 4–5 August Dates: 3–4 August Dates: 5–6 July Dates: 4–5 July Dates: 8–10 July
Number of days: 2 Number of days: 2 Number of days: 2 Number of days: 2 Number of days: 2 Number of days: 3
Visitors: 900 Visitors: 2 500 Visitors: 3 000 Visitors: 3 500 Visitors: 8 500 Visitors: 10 000

The Nomads


Lars Winnerbäck


Backyard Babies
Rikard Wolff


The Latin Kings
Sophie Zelmani
Infinite Mass


The Ark
The Sounds
Jakob Hellman


Motörhead [UK]
Hanoi Rocks [FI]
Broder Daniel

2005 2006 2007 2008 2009 2010
P&L2005.jpg P&L2006.jpg P&L2007.jpg P&L2008.jpg Palposter2009.jpg Palposter2010.jpg
Dates: 8–9 July Dates: 4–8 July Dates: 26–30 June Dates: 23–28 June Dates: 22–27 June Dates: 28 June - 3 July
Number of days: 2 Number of days: 5 Number of days: 5 Number of days: 6 Number of days: 6 Number of days: 6
Visitors: 10 000 Visitors: 15 000 Visitors: 20 000 Visitors: 25 000 Visitors: 41 685 Visitors: 42 000

Ulf Lundell
Thomas Di Leva
Håkan Hellström


Patti Smith [US]
New York Dolls [US]
The Cardigans


Iggy & The Stooges [US]
Alice Cooper [US]
The Ark


Sex Pistols [UK]
Manu Chao [FR/ES]


Mötley Crüe [US]
Håkan Hellström
Faith no More [US]


Jay-Z [US]
Lily Allen [UK]
Patti Smith [US]


Each year, Peace & Love focuses on a subject that the festival organizers want their visitors to reflect about. Earlier the days, then called theme days, took place the days before the music festival. Now it is called Peace & Love Forum and is incorporated with the music festival.

Past years' themes
  • 2004 - Freedom of Speech
  • 2005 - Environment
  • 2006 - Democracy
  • 2007 - Revolution
  • 2008 - Wake Up!
  • 2009 - Passion
  • 2010 - Freedom
  • 2011 - Courage, hope and love[3]
  • 2012 - A new World[4]
  • 2013 - Time For Peace


Over the years, foreign artists such as Patti Smith, New York Dolls, Vitalic, Jay-Z, Tech N9ne, Lily Allen, Them Crooked Vultures, Alice Cooper, Slayer, W.A.S.P. Surkin, NOFX, Ed Harcourt, Vive la Fête, Hanoi Rocks, Motörhead, Cut Copy, and Khonnor have entertained the crowd as well as big Swedish acts such as Familjen, Rootvälta, Den Svenska Björnstammen, Miike Snow, Name The Pet, The Cardigans, Thåström, Håkan Hellström, The Sounds, Mando Diao, Lars Winnerbäck, Ulf Lundell, The Hives, Looptroop, The Hellacopters and Silverbullit, among many others. The band which has played the most often at the Peace & Love festival is Sugarplum Fairy, a rock band from Borlänge whose two singers, Carl and Victor, are younger brothers of Gustaf Norén from the better-known band Mando Diao, also a rock band from Borlänge. Sugarplum Fairy has played every year since 2001.

Some of the bands that have played:


External links[edit]