Pegasus News

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Pegasus News
Pegasus News 04 Feb 2013 screenshot.png
Pegasus News homepage on February 4, 2013
Type of site
Hyperlocal news
Available in English
Owner The Dallas Morning News
Commercial yes
Registration optional
Launched December 2006
Current status defunct

Pegasus News was an online-only hyperlocal news source for the Dallas–Fort Worth region founded by Mike Orren.

The site was originally owned by PanLocal Media LLC.[1] It pioneered many news site features that have since become more common, including customized content per-user, programmatic advertising, content curation from partner sites and tight integration of advertising and editorial in a single content management system.

In 2007 the website was acquired by Fisher Communications, who said that they planned to use the Pegasus model for their television stations' websites.[2]

Pegasus News won a Katie Award from the Dallas Press Club and an Eppy Award from Editor & Publisher in 2008 for "Best Web Site".[3]

In 2009, Gap Communications, a company specializing in mid-sized radio markets, acquired Pegasus News.

In July 2012, Pegasus News was acquired by The Dallas Morning News.[4][5] The website was closed in February 2014.[6]


  1. ^ Godinez, Victor (January 8, 2009). "Pegasus News parent sold for $1.5M". The Dallas Morning News. Dallas, TX: A. H. Belo. McClatchy-Tribune Business News. 
  2. ^ Levith, Will (July 23, 2007). "Fisher Acquires Startup Pegasus News". MediaWeek. 17 (28). p. 25. 
  3. ^ Fischer, Kent (November 16, 2008). "Morning News honored at Press Club of Dallas' Katie Awards". The Dallas Morning News. Dallas, TX: A. H. Belo. McClatchy-Tribune Business News. 
  4. ^ Jacobson, Gary (July 16, 2012). "The Dallas Morning News buys hyperlocal online news provider Pegasus News". The Dallas Morning News. Dallas, TX: A. H. Belo. Retrieved February 4, 2013. 
  5. ^ Nicholson, Eric (July 17, 2012). "Here's Why the Morning News Really Bought Pegasus News". Dallas Observer. Dallas, TX: Voice Media Group. Retrieved February 4, 2013. 
  6. ^ Say goodbye to Dallas website Pegasus News

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