Pen India Limited

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Popular Entertainment Network(PEN) India Ltd
Private
IndustryEntertainment
Founded31 March 1987
FounderJayantilal Gada
Headquarters,
Key people
Jayantilal Gada
Dhaval Gada
Kushal Kantilal Gada
ProductsFilms
Music
ServicesFilm production
Film distribution
OwnerJayantilal Gada
WebsitePen India Ltd.

Pen India Limited is an Indian film production and distribution company established by Jayantilal Gada on 31 March 1987. Based in Mumbai, it mainly produces and distributes Hindi films.

In 1992, the business was restructured under the name ‘Popular Entertainment Network’ and began to acquire video rights for movies to be distributed over various mediums such as video cassettes, satellites, terrestrial platforms, etc. The Company subsequently forayed into theatrical and distribution rights of movies.

Pen India Limited was incorporated in the year 2000. Post that, it became the exclusive agency to Zee TV for acquisitions of Hindi feature films for Zee Cinema. Between 2004 and 2016, the company aggregated more than 2,500 movies for a cumulative value of more than INR 3,000 Cr. Over the years, PEN has become one of the largest independent content and rights aggregators of Bollywood movies in India.

In the past few years, Pen Studios has produced films like Kahaani, Shivaay etc with many A-listers, that have been a huge success at the Box-office. The company, now, is also expanding by focusing on producing good regional content.

Gearing up for the next major growth spurt in the media and entertainment industry - Pen is setting up its own digital media platforms and will offer unique services at reasonable prices for Indian consumers.

Pen India Limited launched a new Television Channel named WOW (Channel). WOW’s content library is full of various Bollywood music, old classic Bollywood movies to new Hindi, Gujarati films. South Indian (Hindi dubbed) movies, TV series such as Mahabharat etc.[1][2][3][4][5]

Initial years[edit]

Jayantilal Gada started as a small-time entrepreneur with a video library called Popular Video Cassette Co in 1984. Later he went into trading of video rights and distribution of VHS tapes across India by establishing Asia's biggest video shop "POPULAR VIDEO" at Lamington Road, Mumbai.[6]

Brief history[edit]

Restructured and formed Popular Entertainment Network Limited (with brand name 'PEN') in the year 1992 and started dealing in copyrights of Hindi feature films viz. Video, Satellite and Doordarshan (DD).[6]

(L-R)Dhaval Gada, Ravi Kishan, Shahrukh Khan and Jayantilal Gada during the premiere of Issaq (2013).

PEN was the largest content provider of Hindi feature films to channels. In 1995, PEN created another landmark by telecasting Sholay 20 years after its theatrical release on Doordarshan and creating a record with the highest ever Television viewing ratings (76 TRPs) with approximately 7.5 crore revenues.[6]

In 1996, Sony TV telecast Sholay to celebrate its 1st anniversary and gained No 1 position among satellite channels beating Zee TV for the first time.

Daughter Bhavita Jayantilal Gada also joined PEN in 2006 and started an Animation Division with mega projects like MAHABHARAT.[7]

Nephew Kushal Kantilal Gada joined the group in 2007 after graduating in management studies.

In 2009 son Dhaval Gada, after completing his course at Whistling Woods International Institute, joined PEN to streamline production activities.[6][8]

Film history[edit]

In 2012 PEN's maiden production Kahaani with Sujoy Ghosh proves successful at the box-office.[7]

In 2013 PEN released 3 projects: Issaq, released all over India in 900 theatres. Singh Saab the Great on 1970 screens in India. Mahabharat 3D animation feature film also released in 300 theatres.[9]

In 2014 PEN completes and finally releases Sholay 3D in 780 theatres in India. PEN also co produces and distributes Nagesh Kukunoor's Art House film "Lakshmii" on 82 screens, Entertainment in 3,200 screens worldwide. PEN also distributes and released Ekkees Toppon Ki Salaami on 490 screens and Ketan Mehta's Rang Rasiya on 890 screens.[9]

PEN has been associated in the past with films like Sauda (1995), Kohram (1999), Lal Baadshah (1999), Kitne Door Kitne Paas (2002), Shararat (2002) and Yeh Mera India (2009) as right holders and not as a production.

Filmography[edit]

Production

The following is a list of notable films in which Jayantilal Gada's Pen India Ltd has been involved.

Year Film Cast Notes
2008 Yeh Mera India Anupam Kher, Purab Kohli
2010 Kaalo Swini Khara
2011 Chatur Singh Two Star Sanjay Dutt, Ameesha Patel
2012 Kahaani Vidya Balan, Nawazuddin Siddiqui
2013 Issaq Prateik Babbar, Amyra Dastur, Ravi Kishan
2013 Mahabharat Ajay Devgan, Anil Kapoor
2013 Singh Saab The Great Sunny Deol, Urvashi Rautela, Prakash Raj
2014 Lakshmi Nagesh Kukunoor, Monali Thakur
2014 Sholay 3D Amitabh bachan
2014 Rang Rasiya Randeep Hooda, Nandana Sen
2014 Entertainment Akshay Kumar, Tamannaah
2014 Ekkees Toppon Ki Salaami Anupam Kher, Neha Dhupia
2015 P Se PM Tak Meenakshi Dixit
2015 Singh Is Bliing Akshay Kumar, Amy Jackson, Lara Dutta
2016 Mastizaade Sunny Leone, Tusshar Kapoor
2016 Do Lafzon Ki Kahani Randeep Hooda, Kajal Aggarwal
2016 Shivaay Ajay Devgn, Sayyeshaa Saigal Co-Produced with Ajay Devgn FFilms
2016 Kahaani 2 Vidya Balan, Arjun Rampal
2016 Nagarahavu Vishnuvardhan Kannada film
2018 Aiyaary Siddharth Malhotra, Manoj Bajpai, Rakul Preet Singh
2018 GujjuBhai - Most Wanted Siddharth Randeria, Jimit Trivedi Gujarati film, co-produced by SR Films
2018 Mercury Prabhu Deva
2018 Yamla Pagla Deewana: Phir Se Dharmendra, Sunny Deol, Bobby Deol, Kriti Kharbanda
2018 Helicopter Eela Kajol
2018 Namastey England Arjun Kapoor, Parineeti Chopra
2019 The Accidental Prime Minister Anupam Kher, Akshaye Khanna
2019 Total Dhamaal Ajay Devgn, Madhuri Dixit, Anil Kapoor, Riteish Deshmukh, Arshad Warsi, Javed Jaffrey
2019 Mere Pyare Prime Minister Anjali Patil, Om Kanojiya, Makrand Deshpande, Rasika Agashe
Distribution

References[edit]

  1. ^ https://timesofindia.indiatimes.com/tv/news/hindi/a-new-tv-channel-that-will-wow-viewers/articleshow/65055561.cms
  2. ^ http://tennews.in/pen-expands-its-digital-presence-launches-new-channel-wow-in-delhi/
  3. ^ https://www.televisionpost.com/jayantilal-gadas-pen-india-plans-to-launch-svod-service/
  4. ^ https://www.televisionpost.com/jayantilal-gadas-pen-india-to-launch-four-channels-in-april-2018/
  5. ^ http://bollyy.com/jayantilal-gadas-pen-india-launched-new-channel-wow/
  6. ^ a b c d "Jayantilal Gada: I feel proud that today I am making films with the same stars whose video cassettes I sold at one time". http://timesofindia.indiatimes.com. Retrieved 27 August 2015. External link in |website= (help)
  7. ^ a b "Watch: Amitabh Bachchan, Anil Kapoor, Vidya Balan in animated 'Mahabharat'". Archived from the original on 29 September 2015. Retrieved 27 August 2015.
  8. ^ "Dhaval Gada Of PEN India : I'll Keep My Father Jayantilal Gada's Head Held High With Pride". Retrieved 27 August 2015.
  9. ^ a b "Pen India Limited". http://www.bollywoodhungama.com. Retrieved 27 August 2015. External link in |website= (help)

External links[edit]