Pen India Limited
|Founded||31 March 1987|
Kushal Kantilal Gada
|Website||Pen India Ltd.|
In 1992, the business was restructured under the name ‘Popular Entertainment Network’ and began to acquire video rights for movies to be distributed over various mediums such as video cassettes, satellites, terrestrial platforms, etc. The Company subsequently forayed into theatrical and distribution rights of movies.
Pen India Limited was incorporated in the year 2000. Post that, it became the exclusive agency to Zee TV for acquisitions of Hindi feature films for Zee Cinema. Between 2004 and 2016, the company aggregated more than 2,500 movies for a cumulative value of more than INR 3,000 Cr. Over the years, PEN has become one of the largest independent content and rights aggregators of Bollywood movies in India.
In the past few years, Pen Studios has produced films like Kahaani, Shivaay etc with many A-listers, that have been a huge success at the Box-office. The company, now, is also expanding by focusing on producing good regional content.
Gearing up for the next major growth spurt in the media and entertainment industry - Pen is setting up its own digital media platforms and will offer unique services at reasonable prices for Indian consumers.
Pen India Limited launched a new Television Channel named WOW (Channel). WOW’s content library is full of various Bollywood music, old classic Bollywood movies to new Hindi, Gujarati films. South Indian (Hindi dubbed) movies, TV series such as Mahabharat etc.
Jayantilal Gada started as a small-time entrepreneur with a video library called Popular Video Cassette Co in 1984. Later he went into trading of video rights and distribution of VHS tapes across India by establishing Asia's biggest video shop "POPULAR VIDEO" at Lamington Road, Mumbai.
Restructured and formed Popular Entertainment Network Limited (with brand name 'PEN') in the year 1992 and started dealing in copyrights of Hindi feature films viz. Video, Satellite and Doordarshan (DD).
PEN was the largest content provider of Hindi feature films to channels. In 1995, PEN created another landmark by telecasting Sholay 20 years after its theatrical release on Doordarshan and creating a record with the highest ever Television viewing ratings (76 TRPs) with approximately 7.5 crore revenues.
Nephew Kushal Kantilal Gada joined the group in 2007 after graduating in management studies.
In 2014 PEN completes and finally releases Sholay 3D in 780 theatres in India. PEN also co produces and distributes Nagesh Kukunoor's Art House film "Lakshmii" on 82 screens, Entertainment in 3,200 screens worldwide. PEN also distributes and released Ekkees Toppon Ki Salaami on 490 screens and Ketan Mehta's Rang Rasiya on 890 screens.
PEN has been associated in the past with films like Sauda (1995), Kohram (1999), Lal Baadshah (1999), Kitne Door Kitne Paas (2002), Shararat (2002) and Yeh Mera India (2009) as right holders and not as a production.
The following is a list of notable films in which Jayantilal Gada's Pen India Ltd has been involved.
- "Jayantilal Gada: I feel proud that today I am making films with the same stars whose video cassettes I sold at one time". http://timesofindia.indiatimes.com. Retrieved 27 August 2015. External link in
- "Watch: Amitabh Bachchan, Anil Kapoor, Vidya Balan in animated 'Mahabharat'". Archived from the original on 29 September 2015. Retrieved 27 August 2015.
- "Dhaval Gada Of PEN India : I'll Keep My Father Jayantilal Gada's Head Held High With Pride". Retrieved 27 August 2015.
- "Pen India Limited". http://www.bollywoodhungama.com. Retrieved 27 August 2015. External link in