Pentagon rapid response operation
The Pentagon rapid response operation was a propaganda initiative by the United States Department of Defense (a.k.a. The Pentagon) to "quickly respond to news media stories critical of ... the war in Iraq, as well as other stories the Defense Department leadership doesn't like." The operation was created in October 2006 and lasted to mid 2007.
A Pentagon memo seen by the Associated Press news agency said the new unit would "develop messages" for the 24-hour news cycle and aim to "correct the record". The unit would reportedly monitor media such as weblogs and would also employ "surrogates", or top politicians or lobbyists who could be interviewed on TV and radio shows.
The Rapid Response Operation was modeled after a political campaign's, such as that made famous by Bill Clinton's successful 1992 presidential race, that use "Rapid Response" action to answer opponents' assertions quickly.
- New Media: Covering the Internet, podcasting, DVDs and Web sites, including YouTube.
- Rapid Response: Covering letters to the editor.
- TV and Radio Booking: Covering civilian and military guests for cable network and radio programs.
- Surrogates: Covering analysts who speak publicly, often on behalf of the Pentagon.
- Pentagon military analyst program
- Propaganda in the United States
- Public affairs (military)
- U.S. Military Television Network
- "Pentagon boosts PR arsena". CNN. 2006-10-31.
- "Pentagon boosts 'media war' unit: The US defence department has set up a new unit to better promote its message across 24-hour rolling news outlets, and particularly on the internet". BBC News. 2006-10-31.
- David Martin On The Pentagon's 'Quick-Reaction Squad' CBS News, November 10, 2006
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