Penzeys Spices

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Penzeys, Ltd.
Private
Founded1986
(34 years ago)
 (1986)
FounderWilliam T. Penzey, Jr.
Headquarters,
Number of locations
67
ServicesSpice retailer
Websitewww.penzeys.com
Penzeys Spices in Arlington, Massachusetts

Penzeys Spices is a retailer[1] of spices in the United States. It operates 70 retail outlets in 29 states nationwide as well as mail order and online shopping.[2] The company is headquartered in Wauwatosa, Wisconsin, and had 600,000 catalog customers in 2007.[3] Revenues are not disclosed.[4]

History[edit]

In 1957, William Penzey, Sr. and Ruth Ann Penzey opened a coffee and spice business in Milwaukee, Wisconsin, which came to be called The Spice House.[5] Their son, William Penzey Jr., began working in the business as a youth. Over time The Spice House focused on selling spices.[6]

In 1986, at the age of 22, William Jr. launched a catalog business of his own.[7] The business grew steadily, and in 1994 Penzeys opened its first retail store. By 2013, 69 Penzeys stores were open throughout North America.[8]

After the 2016 U.S. Presidential Election, founder Bill Penzey Jr. criticized Donald Trump and his supporters in an email to his customers.[9] The store reported an increase in sales after the letter went out.[10] In October 2019, the company spent over $100,000 in social media advertising calling for the impeachment of Donald Trump.[11]

References[edit]

  1. ^ "Spice is the variety of life". DineHudsonValley.com. Archived from the original on 2011-05-13. Retrieved 2012-05-05.
  2. ^ "Penzeys Spices Retail Stores". Penzeys Spices. 2012-05-25. Retrieved 2012-05-25.
  3. ^ "Milling profits from spice". CNN. Retrieved 2012-05-05.
  4. ^ "Penzeys to open more retail stores in 2010". BizJournals.com. Retrieved 2012-05-05.
  5. ^ "Penzey spiced up customers' lives". JSOnline.com. Retrieved May 5, 2012.
  6. ^ "Penzeys Spices, Inc. Company Profile". ReferenceForBusiness.com. Retrieved May 5, 2012.
  7. ^ "A life of spice". Forbes. Retrieved May 5, 2012.
  8. ^ Penzey, Bill; Penzeys One Staff (2008). How We Became One. Kitchen Table Communications, 2008.
  9. ^ Spicuzza, Mary (November 19, 2016). Penzeys facing firestorm after its owner slams Donald Trump, supporters. JS Online, Milwaukee Journal Sentinel, November 19, 2016. Retrieved from http://www.jsonline.com/story/money/business/2016/11/19/penzeys-owner-slams-donald-trump-supporters/94127222/.
  10. ^ "Penzeys says its sales spiked following CEO's anti-Trump statements". December 2, 2016. But as his company does not report sales, this information cannot be verified.
  11. ^ White, Laurel (October 9, 2019). "Wisconsin Spice Company Spends More Than $100K On Pro-Impeachment Ads". Wisconsin Public Radio. Retrieved October 11, 2019.

Bibliography[edit]

  • Penzey, Bill; Penzeys One Staff (2008). How We Became One. Kitchen Table Communications, 2008.

External links[edit]