Pepe Jeans

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Pepe Jeans London
FoundedLondon (1973)
FounderNitin, Arun, and Milan Shah
HeadquartersSant Feliu de Llobregat, Spain
Key people
Carlos Ortega (CEO) Edit this on Wikidata
The Pepe Jeans showroom at Brigade Road (Bangalore, India)

Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973, and based in Sant Feliu de Llobregat, Spain.

Carlos Ortega is the CEO, and owns more than 20% of the company.[1][2][3]


Pepe Jeans was founded in 1973 by three brothers who ran a weekend stall at Portobello Road Market in London, before expanding to a store in Carnaby Street and then into Europe in the 1980s.[4]

In 1988, Pepe Jeans was owned by Arun, Nitin and Milan Shah.[5]

In February 2015, Pepe Jeans and Hackett London (part of the Pepe Jeans Group) were bought by the Lebanese group M1 and the LVMH subsidiary, L Capital Asia. These companies were previously owned by Torreal Funds (31 percent), Artá Capital (16.4 percent), L Capital Europe (11.5 percent), and its managers.[6]

In 2015, Pepe Jeans announced the Group was adding a new brand, Norton Clothing, a tribute to the British motorcycle brand founded in 1898.[7]


  1. ^ Manuel Baigorri; Kiel Porter (2014-07-28). "Pepe Jeans Said to Hire Morgan Stanley to Sell Business". Bloomberg. Retrieved 2016-05-11.
  2. ^ "Pepe Jeans London might be sold". Retrieved 2016-05-11.
  3. ^ "Pepe Jeans has already found a buyer | The Luxonomist - Lujo, economía, moda, lifestyle". 2015-02-04. Retrieved 2016-05-11.
  4. ^ "Pepe Jeans: from Portobello Road to private equity sale?". Retrieved 21 August 2017.
  5. ^ "Close-Up Preview: Raoul Shah". Retrieved 21 August 2017.
  6. ^ "Pepe Jeans Group bought by LVMH subsidiary and Lebanese group". FashionUnited. February 11, 2015. Retrieved June 18, 2015.
  7. ^ "Pepe Jeans Group launches Norton Clothing". Sportswear International. July 31, 2015.

External links[edit]