Pepper Lunch

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Pepper Lunch
Native name
TYO: 3053
Founded1994; 29 years ago (1994)
HeadquartersTokyo, Japan
Key people
Kunio Ichinose (founder and chef)
ProductsSteak, chicken, carbonated and other beverages
Pepper Lunch restaurant in Oji (王子店), northern Tokyo
Pepper Lunch restaurant in Shunde, China
Beef Pepper Rice of Pepper Lunch (3).jpg

Pepper Lunch (ペッパーランチ, Peppā-ranchi) is a Japanese "fast-steak" restaurant franchise popular in the Tokyo area.

Pepper Lunch is a subsidiary of Pepper Food Service Co., Ltd.[1] The restaurant's Southeast Asian operations are managed by Suntory F&B International[2] (in Asia) and Oishii Group in Australia and the U.S.


A typical interior of a Pepper Lunch restaurant. (Photo: New Town Plaza Phase 3, Hong Kong)

Pepper Lunch was created in 1994 by chef and inventor Kunio Ichinose, who wanted to serve quality fast food without hiring a chef. He devised a method using hot metal plates that are heated to 500 degrees Fahrenheit (260 Celsius) by an electromagnetic cooker. The raw meat with vegetables and/or rice are then placed on the plates, where they cook in front of the customer. The meat can be eaten rare or well done, depending on the customer's preference. The meal is then mixed with a choice of either the special honey brown sauce (Amakuchi) or garlic soy sauce (Karakuchi).[3]


There are over 600 restaurants in East Asia, South East Asia, Australia and North America.

Region Restaurant count
Japan 226
South Korea 23
Hong Kong 22
China 12
Taiwan 8
Philippines 57
Malaysia 6
Australia 12
Cambodia 5
Indonesia 68
Thailand 51
Singapore 35[4]
Macau 3
Vietnam 11
Canada 3
Brunei 2
United States 5[5]
Guam 1
Total 594 (552 listed)


E. coli O157 poisoning[edit]

In September 2009, all branches in Japan temporarily closed after 38 customers, aged 2 to 81, suffered from food poisoning. The cause was E. coli O157 poisoning, which spread throughout 19 stores among 14 prefectures in Japan. A supplier of diced beefsteak was ordered to recall the E. coli-affected product.[6]


  1. ^ "ホーム | 株式会社ペッパーフードサービス". 株式会社ペッパーフードサービス (in Japanese). 株式会社ペッパーフードサービス. 2014. Retrieved 15 February 2014.
  2. ^ "SFBI | Suntory F&B International". Suntory F&B International. Suntory F&B International. 2014. Archived from the original on 15 February 2014. Retrieved 15 February 2014.
  3. ^ "About Pepper Lunch". SFBI (Asia-Pacific) Pte. Ltd. Pepper Lunch Singapore. Retrieved 15 February 2014.
  4. ^ "List of Pepper Lunch Locations in Singapore". 16 April 2019.
  5. ^ "Japanese Chain Pepper Lunch Brings Its Meals on Superheated Cast-Iron Plates to Irvine – OC Weekly".
  6. ^ "E. coli shuts Pepper Lunch steakhouse chain nationwide". The Japan Times. Kyodo News. 8 September 2009. Retrieved 15 February 2014.