Pepsi Invaders

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Pepsi Invaders
Developer(s) Atari
Publisher(s) Coca-Cola
Designer(s) Christopher Omarzu
Platform(s) Atari 2600
Release 1983
Genre(s) Fixed Shooter
Mode(s) Single player

Pepsi Invaders (also known as Coke Wins[1]) is a video game for the Atari 2600 platform, based on the popular Space Invaders. It was commissioned by Coca-Cola for their 1983 sales convention, and developed by Atari as a modification of the original Space Invaders cartridge (essentially, an official ROM hack).[2]

The game is a modification of Space Invaders, with each row consisting of the letters P E P S I followed by an alien, instead of the original six aliens.[3] In addition, the game was changed from having limited lives but unlimited time as in the original Space Invaders, to having unlimited lives but a three-minute time limit in which to shoot as many of the enemies and complete as many levels as possible.[2]


The game was packaged in a black cartridge without a label, and only released at the 1983 sales convention, where it was given (along with an Atari 2600 console) to the 125 sales executives attending.[2][4] As a result of the very limited production, it is now highly sought after by collectors, with copies selling on eBay for $1,825.00 in 2005[5] and $2,125.00 in 2010.[6] and is worth $2,000.00 according to the rarity guide.[7]


  1. ^ Atwood, Brett (March 30, 1996). "PC Users Gobble Up Pac-Man, Classic Games". Billboard. p. 124. 
  2. ^ a b c Ian Bogost (2007). Persuasive Games: The Expressive Power of Videogames. MIT Press. pp. 276–277, 391. ISBN 978-0-262-02614-7. 
  3. ^ Carless, Simon (2007-05-13). "The Rarest Atari 2600 Games... Evah!". GameSetWatch. Retrieved 2010-06-23. 
  4. ^ "Early Advergames, part IV". 2007-11-16. Retrieved 2010-06-23. 
  5. ^ Quilty, Conrad (2005-10-18). "Atari game sells for $2,000 on eBay". Joystiq. Retrieved 2010-06-23. 
  6. ^ eBay Auction Archived 2013-01-22 at
  7. ^ Atari 2600 Rarity Guide