Perform Group

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Perform Group
IndustryDigital sport
HeadquartersFeltham, London, UK
Key people
John Skipper (Chairman)
Simon Denyer, (CEO)
ProductsContent distribution, media platforms
Revenue£208.1 million (2013)[1]
£11.6 million (2013)[1]
£4.6 million (2013)[1]
ParentAccess Industries

Perform Group is a global sports media company, based in the United Kingdom, operating across a range of digital platforms.


Perform Group was created in September 2007 through the merger of two businesses: Premium TV Limited, an event sport broadcasting network, and the Inform Group, a digital sports rights agency. The businesses were rebranded “PERFORM” in January 2008 under the leadership of current Chief Executive Officer Simon Denyer, and former joint CEO Oliver Slipper. [2]

In February 2011, Perform acquired [2] In 2011 and 2013 the company bought sports data companies RunningBall[3] and Opta Sports respectively.[4]

In 2013, Perform Group combined its US businesses with Sporting News to form Sporting News Media, in which it took a 65% stake. Sporting News' former owner American City Business Journals retained 35%.[5]

Perform Group was de-listed from the London Stock Exchange in November 2014 when Access Industries increased its stake in the company from 42.5% to 77%.[6]

On 8 May 2018, former ESPN president John Skipper was named executive chairman of Perform Group. He will operate out of New York City.[7]


Perform Group is a holding company of a group of digital media enterprises. Its operating division includes content distribution, subscription, advertising and sponsorship, and technology and production.[8]

In December 2014 Perform announced a ten-year media agreement worth over half a billion dollars with the Women's Tennis Association (WTA) – with the extended partnership representing the largest live media rights and production venture in the history of the WTA and in women’s sports as a whole. The deal also saw the creation of WTA Media, a joint venture between the tour and Perform that will deliver all content worldwide. The deal aimed to increase exposure of women’s tennis over the duration of the contract, hoping to more than double the Tour’s current $21 million into US$50 million a year.[9]

In February 2016, Perform Group and the FIBA announced a partnership to distribute and sell broadcasting rights to its basketball competitions.[10]

In August 2016, Perform Group launched the online video streaming service DAZN.[11]


  1. ^ a b c Preliminary results 2013
  2. ^ a b "Global offer" (PDF). Perform Group. Retrieved 26 February 2015.
  3. ^ "Perform buys RunningBall for €120m". Financial Times. Retrieved 26 February 2015.
  4. ^ "Perform Group buys sports data company Opta". Reuters. Retrieved 26 February 2015.
  5. ^ "Perform Group To Combine U.S. Sports Assets With Sporting News Brand". Retrieved 26 February 2015.
  6. ^ Ted Menmuir. "Perform Group to de-list as Access Industries takes over". SBC News. Retrieved 26 February 2015.
  7. ^ Littleton, Cynthia (2018-05-08). "Former ESPN Chief John Skipper Joins Len Blavatnik's Perform Group as Chairman". Variety. Retrieved 2018-05-08.
  8. ^ "Perform Group Given Average Rating of "Hold" by Analysts (NYSE:PER) - WKRB News". WKRB News. Retrieved 26 February 2015.
  9. ^ "WTA & Perform agree long-term media deal". Retrieved 26 February 2015.
  10. ^ Fiba and Perform Group confirm ‘ground-breaking’ partnership - SportsPro, 5 February 2016
  11. ^ "Blavatnik's Perform Group rebuffs tech investors to build 'Netflix for sport'". The Telegraph. 20 August 2016. Retrieved 12 June 2018.

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