Interior of Perimeter Mall
|Location||Dunwoody, Georgia, USA|
|Management||Brookfield Properties Retail Group|
|Owner||Brookfield Properties Retail Group|
|No. of stores and services||200|
|No. of anchor tenants||4|
|Total retail floor area||1,560,000 sq ft (145,000 m2)|
|No. of floors||2 (anchors have 3)|
|Public transit access||
It is in Perimeter Center, an edge city on the DeKalb/Fulton county line. The mall has a gross leasable area of 1,554,288 square feet (145,000 m²) and is the second largest shopping mall in the state of Georgia, the largest being the Mall of Georgia in Buford.
It can be accessed by MARTA's Dunwoody station, which opened at the southwest corner of its parking lot in 1996. Today owned and managed by General Growth Properties, the mall has over 200 stores and 4 anchor stores including Dillard's, Macy's, Nordstrom, and Von Maur (whose location at the mall is the largest in the chain).
Opening and Early Years
Perimeter Mall opened in 1971 and was the fourth mall to open in DeKalb County, after Columbia Mall in 1964, North DeKalb Mall in 1965, and South DeKalb Mall in 1968. Its original anchor stores were Rich's and JCPenney, which made it very similar in design and layout to Greenbriar Mall. Perimeter Mall was the first mall in metro Atlanta to be located outside of I-285. The nation's first Great American Cookie Company store opened at the Perimeter Mall in 1977. Although the company has expanded to more than 250 locations across the United States, the flagship store continues to operate in its original location today.
Expansions and renovations
The mall was expanded in 1982 to add an additional wing that included a Davison's. This gave the mall a T shape. It was renovated in 1993, 1997 again in 2000 and 2015 and 2016 Initial work, which should be complete by the holiday season, will focus on improving the interior of Perimeter Mall in the wing that includes Nordstrom and Von Maur department stores.
Upgrades will include new ceramic flooring, new lighting, modern seating areas, updated restrooms and new signage. Some of what will be replaced is the mall's original 70s decor.
"The direction we are headed is more modern and upscale," said Latesha Lynch, marketing manager for GGP's Atlanta and Macon properties. "We really want to brighten up the mall this year."
Phase two of the renovation should kick off in January 2016 and will focus on interior improvements in the wing of the mall that includes Dillard's and Macy's.The last renovation at Perimeter was a major overhaul of its food court in 2013. In 1998, Nordstrom's first Georgia location was opened. JCPenney left the mall around 2002, and the store was demolished to make way for a new Dillard's, which opened in 2005.
Perimeter Mall is different from other shopping malls in Atlanta in that the front side of the mall includes an area for open-air shops, upscale restaurants, and salons, connected by gardens and paths. It also features valet parking. On January 4, 2012, Bloomingdale's announced that it will close its Perimeter location. On the next day, January 5, Von Maur announced that it would be taking over that location and setting up its second location in Georgia at the mall.
- Shopping Center Definitions for the U.S. Archived 2009-03-25 at the Wayback Machine., International Council of Shopping Centers, Information accurate as of 2004. Accessed October 31, 2007.
- Perimeter Mall Archived 2011-06-06 at the Wayback Machine., International Council of Shopping Centers Accessed October 31, 2007.
- "Company History". General Growth Properties. Archived from the original on 2007-10-12. Retrieved 2007-10-31.
- Great American Cookie Company, Accessed February 13, 2018.
- *"On the move: As competition in the area heats up, Perimeter Mall announces a renovation geared toward attracting nightlife". The Atlanta Journal-Constitution. 1996-09-06. Retrieved 2007-10-31.