Pernod Ricard

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Pernod Ricard S.A.
Public Société Anonyme
Traded asEuronextRI
CAC 40 Component
IndustryAlcohol industry
Founded1975; 44 years ago (1975)
Headquarters
Paris
,
France
Area served
Worldwide
Key people
Alexandre Ricard (Chairman & Chief Executive Officer)[1]
ProductsAlcoholic beverages
Revenue€8.987 billion (2018)
€1.577 billion (2018)
Number of employees
18,914 (2018)
Websitepernod-ricard.com

Pernod Ricard is a French company that produces alcoholic beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured pastis apéritifs and are often referred to simply as Pernod or Ricard. The company also produces several other types of pastis. It is the world’s second-largest wine and spirits seller.[2]

After the banning of absinthe, Pernod Ricard was created from the Pernod Fils company, which had produced absinthe. Pernod Ricard owned the distilled beverage division of the former corporation Seagram (including brands like Chivas Regal) until 2006, along with many other holdings. In 2005, the company acquired a British-based competitor, Allied Domecq plc.

In 2008, Pernod Ricard announced its acquisition of Swedish-based V&S Group, which produces Absolut Vodka. In 2013, Pernod Ricard joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.[3] As of 2015, India is the company's third largest market by value.[4]

History[edit]

Pernod in a glass with water and ice

Pernod[edit]

  • 1797 – Henri-Louis Pernod, a Swiss distiller, opens his first absinthe distillery in Switzerland.
  • 1805 – Maison Pernod Fils (simply known as Pernod Fils) is founded in Pontarlier, Franche-Comté, eastern France, by Henri-Louis Pernod and begins production of the anise-flavored liquor known as absinthe.
  • 1850 – Henri-Louis Pernod dies.
  • 1871 – Distillerie Hémard is founded near Paris.
  • 1872 – Société Pernod Père & Fils opens in Avignon.
  • 1915 – Production and consumption of absinthe is prohibited in France.
  • 1926 – All 3 distilleries merge to form Les Établissements Pernod.
  • 1951 – Pastis 51 is launched.
  • 1965 – Takeover of Distillerie Rousseau, Laurens et Moureaux, producer of Suze liquor since 1889.

Ricard[edit]

  • 1932 – Ricard, which soon becomes France's favourite long drink, is founded in Marseille by Paul Ricard.
  • 1940 – Production of pastis is prohibited by the Vichy regime.[clarification needed]
  • 1944 – Production of pastis becomes legal again.
  • 1968 – Paul Ricard retires; his son Patrick becomes CEO in 1978.

Pernod Ricard[edit]

Head office of Pernod Ricard, 12 place des États-Unis, Paris, 16th arr.

Subsidiaries[edit]

Brands[edit]

Pernod Ricard owns a wide variety of beverage brands worldwide. These include:

As of 26 July 2005, the brand portfolio expanded to include former Allied Domecq products:

Pernod Ricard previously owned the non-alcoholic chocolate beverage Yoo-hoo, which was acquired from a group of private investors in 1989. Pernod Ricard also previously owned the carbonated citrus drink Orangina. Both brands were sold in 2001 to Cadbury Schweppes.[7]

Controversies[edit]

Havana Club trademark conflict[edit]

The Havana Club brand was lost to its founders, the Arechabala family, due to the 1959 Cuban Revolution, and an ongoing legal battle opposes the claimed trademark owners in the US to the joint-venture between Pernod Ricard and the Cuban State-owned company Corporación Cuba Ron. The Havana Club trademark remains unchallenged elsewhere in the world, having been validated by court decisions in a number of countries other than the US.[8][9][10]

Support of bullfighting in France[edit]

According to the NGO Alliance anticorrida, Pernod Ricard is the major funder of bullfighting in France,[11][12] financing bullfighting clubs and sponsoring corridas despite the opposition of a majority of French citizens to blood sports. There are few corridas in France where the bulls are killed in the Spanish type. Most native bull fights do not harm the animals: rosettes attached between the horns are plucked with a claw instrument, and the animals are returned to the pasture.

See also[edit]

References[edit]

  1. ^ "Registration Document (with AMF) 2011/2012" (PDF). Pernod Ricard. Retrieved 8 December 2012.
  2. ^ "The bosses of two famous French firms struggle to keep customers". The Economist. 5 October 2017.
  3. ^ "Home | Producers' Commitments". Producers' Commitments. Retrieved 2015-12-23.
  4. ^ "India third-largest market for spirit giant Pernod Ricard, sales cross Rs 10,000 crores". Retrieved 27 February 2017.
  5. ^ "Pernod wins auction for Vin & Sprit". The Local. 2008-03-31. Retrieved 2008-03-31.
  6. ^ "Pernod Ricard Hellas - The world's co-leader in wines and spirits". www.pernod-ricard-hellas.com. Retrieved 17 April 2018.
  7. ^ Hays, Constance L. (2000-01-26). "Orangina's owner still wants to sell brand, if the price is right". The New York Times. Retrieved 2016-09-02.
  8. ^ "Bacardi Havana Club trademark - bad US politics makes for bad US business". Havana Journal. Retrieved 2011-05-30.
  9. ^ Decker, Susan (2011-03-29). "Pernod Ricard Loses Appeals Court Ruling in Bacardi 'Havana Club Fight". Bloomberg. Retrieved 2011-05-30.
  10. ^ "STATEMENT FROM BACARDI U.S.A., INC. ON THE U.S. COURT OF APPEALS RULING REGARDING HAVANA CLUB RUM REGISTRATION". Bacardí Limited. Archived from the original on 2011-09-04. Retrieved 2011-05-30.
  11. ^ "Alliance anti-corrida (Anti-Bullfighting Alliance)". Alliance anti-corrida. Archived from the original on 2015-06-26. Retrieved 2015-06-26.
  12. ^ "Pernod Ricard, le plus gros sponsor [Pernod Ricard, bullfighting's major sponsor]". Alliance anti-corrida. Retrieved 2015-06-26.

External links[edit]