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Perry Marshall

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Perry Marshall
Perry Marshall in Chicago, IL
Alma materUniversity of Nebraska
Occupation(s)Marketing consultant, author

Perry Sink Marshall is an American business consultant, and author of books on marketing, business strategy, communications technology, and evolution.[1][2]


Marshall is the son of a pastor.[3] He graduated with a degree in electrical engineering from the University of Nebraska-Lincoln.[4][better source needed][when?]

Work and publications[edit]

After graduating, Marshall worked as an acoustical engineer at Jensen, where he designed loudspeaker systems for Honda, Mazda, Ford and Chrysler. [5]

Subsequently, he was a national sales manager at Synergetic Micro Systems; he left in 2001 after the company was bought by Lantronix.[6] He started a marketing consultancy, Perry S. Marshall & Associates, and published his first book, Industrial Ethernet: A Pocket Guide. It was followed by second and third editions, co-written with John Rinaldi.[7]

Marshall learned to use Google AdWords soon after it was first introduced.[8][9][10][11]

In 2002, he released Guerrilla Marketing for Hi-Tech Sales People, an audio CD.[12] With Bryan Todd, he wrote The Definitive Guide to Google AdWords in 2006, and Ultimate Guide to Google AdWords in 2007.[13]

In 2011, with Thomas Meloche, Marshall published Ultimate Guide to Facebook Advertising.

He wrote 80/20 Sales and Marketing, published in 2013,[14] expanding on Richard Koch's 80/20 rule, as it applies to various areas in the operation of a business. Inc. reviewed it as one of the "5 Best Sales Books of 2013".[15]

He wrote a paper detailing the underlying mathematical basis of the 80/20 rule, which was published in the June 2018 issue of the Harvard Business Review, Italian edition.[16]

His paper entitled Biology transcends the limits of computation was published in the journal Progress in Biophysics and Molecular Biology in October 2021.[17]

With William Miller, Arthur Reber and Frantisek Baluska, he co-authored the paper Cellular and Natural Viral Engineering in Cognition-Based Evolution, which was published in the May 2023 issue of Communicative and Integrative Biology.[18]

His paper entitled The Role of Quantum Mechanics in Cognition Based Evolution was published in the journal Progress in Biophysics and Molecular Biology in July 2023[19]

He continues to design high performance loudspeakers and write on the design philosophy he follows.[20] In January 2021, one of his designs was featured on the cover of AudioXpress magazine. [21] Another of his speakers won the Parts Express annual design competition.[22] He hosted the June 2023 meeting of the Chicago Audio Society in 2023.[23]


In 2015, he published Evolution 2.0: Breaking the Deadlock Between Darwin And Design (BenBella Books, Inc., ISBN 978-1-940363-80-6), a publicly accessible account of scientific progress supporting extended evolutionary synthesis.[24]

The book accepts the process of Natural Selection, but based on the work of Barbara McClintock, Lynn Margulis, James A. Shapiro and Denis Noble, rejects the hypothesis that variation arises primarily from random DNA copying errors. It summarises the argument of Hubert Yockey that DNA transcription and translation are encoding and decoding as defined in information theory expounded by Claude Shannon and not derivable from currently known laws of physics. He provides an overview of the following mechanisms, which he regards as more likely sources of variation:

  • Epigenetics – heritable phenotype changes that do not involve alterations in the DNA sequence
  • Transposition – the rearrangement of DNA segments to different locations in the gene
  • Horizontal gene transfer – the transfer of genetic material between organisms
  • Hybridization – the outcome of sexual reproduction between two distinct species
  • Symbiogenesis – the theory that some organelles of eukaryotic cells are descended from formerly free-living prokaryotes

Evolution 2.0 Technology Prize[edit]

Marshall has organized a private equity group and created the Evolution 2.0 prize, which is presently a $10 million reward for an Origin Of Information experiment that can be specified as a patentable process. He announced the prize at the Royal Society in May 2019.[25][26]

The Evolution 2.0 prize is offered to anyone who can demonstrate a spontaneously arising communication system that matches Claude Shannon’s 1948 definition. Marshall says that if claims that codes are an emergent property of nature are true, then the problem should be in principle solvable and commercially valuable. He suggests that such a discovery would produce breakthrough results in Artificial Intelligence research.

Submissions will be evaluated by a judging panel consisting of:

Cancer Symposium and Working Group[edit]

Marshall was a co-organiser - with Frank H. Laukien, James A. Shapiro, Denis Noble and Henry Heng - of the three-day Cancer and Evolution Symposium in October 2020, and was the facilitator of the third day of that event.[28] This symposium led to the creation of the Cancer Evolution Working Group within the American Association for Cancer Research, and to the monthly online Cancer Evolution Seminar Series.[29][30]

Marshall is a faculty member at the 1st International Conference on Polyploid Giant Cancer Cells at the University of Texas, February 2024.[31]


  1. ^ Miller, Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer (2008). Gravitational Marketing : The Science of Attracting Customers ([Online-Ausg.] ed.). Hoboken, N.J.: John Wiley & Sons. p. 197. ISBN 978-0-470-22647-6.{{cite book}}: CS1 maint: multiple names: authors list (link)
  2. ^ Dahl, Darren (October 17, 2012). "Small Players Seek an Alternative to the Expense of Pay-Per-Click". The New York Times. Retrieved July 16, 2021.
  3. ^ Marshall, Perry. "Religion". Retrieved 11 March 2017.
  4. ^ "Q&A with Co-Author of New Edition of ISA Book Industrial Ethernet | ISA Sarnia".
  5. ^ http://www.chicagoaudio.org/june-2023.html
  6. ^ Thomas, George (March–April 2002). "The Marketing Communications Consultant - Perry Sink Marshall" (PDF). The Extension/ A Technical Supplement to Control Network. 3 (2). Retrieved 11 July 2013.
  7. ^ Frenzel, Lou (March 26, 2008). "Industrial Networking Texts: Two Selections". Electronic Design. Penton Media, inc. Retrieved July 16, 2021.
  8. ^ Scarborough, Mitch Meyerson; with Mary Eule (2008). Mastering online marketing. [Irvine, CA]: Entrepreneur Press. pp. 196. ISBN 978-1-59918-151-6.{{cite book}}: CS1 maint: multiple names: authors list (link)
  9. ^ Joel Comm, foreword by Mark Joyner (2008). Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs. Garden City, NY: Morgan James Publishing. pp. 146–150. ISBN 978-1-60037-173-8.
  10. ^ Miller, Michael (2008). Online marketing heroes: interviews with 25 successful online marketing gurus. Indianapolis, IN: Wiley Pub. pp. 217–224. ISBN 978-0-470-24204-9.
  11. ^ "Marshall info".
  12. ^ Marshall, Perry (2002). Guerilla Marketing for Hi-Tech Sales People - 21 Secrets of High-Impact, Low Cost Marketing (Audio CD).
  13. ^ Jacobson, Howie; McDonald, Kristie; McDonald, Joel (2012). Google AdWords for dummies (3rd ed.). Hoboken, N.J.: John Wiley & Sons. pp. 277–278, 289. ISBN 978-1-118-11561-9.
  14. ^ Marshall, Perry (August 2013). 80/20 Sales and Marketing. Entrepreneur Press. p. 115. ISBN 978-1-59918-505-7.
  15. ^ James, Geoffrey (10 December 2013). "5 Best Sales Books of 2013". Inc. Retrieved July 16, 2021.
  16. ^ Marshall, Perry. "L'80/20 è una legge di natura frattale (Giugno 2018)". Harvard Business Review Italia.
  17. ^ Marshall, Perry (1 October 2021). "Biology transcends the limits of computation". Progress in Biophysics and Molecular Biology. 165: 88–101. doi:10.1016/j.pbiomolbio.2021.04.006. PMID 33961842. S2CID 233998975.
  18. ^ w b Jr, Miller; a s, Reber; P, Marshall; F, Baluška (2023). "Cellular and Natural Viral Engineering in Cognition-Based Evolution". Communicative & Integrative Biology. 16 (1). doi:10.1080/19420889.2023.2196145. PMC 10155641. PMID 37153718.
  19. ^ Marshall, Perry (2023). "The role of quantum mechanics in cognition-based evolution". Progress in Biophysics and Molecular Biology. 180–181: 131–139. doi:10.1016/j.pbiomolbio.2023.04.007. PMID 37142170. S2CID 258478705.
  20. ^ https://audioxpress.com/article/you-can-diy-perry-marshall-the-live-edge-dipoles
  21. ^ https://audioxpress.com/news/speakers-and-transducers-and-lots-more-in-audio-development-and-design-with-audioxpress-january-2021
  22. ^ https://www.parts-express.com/speaker-design-competition
  23. ^ http://www.chicagoaudio.org/june-2023.html
  24. ^ Liu, Jinsong (June 2022). "Giant cells: Linking McClintock's heredity to early embryogenesis and tumor origin throughout millennia of evolution on Earth". Seminars in Cancer Biology. 81: 176–192. doi:10.1016/j.semcancer.2021.06.007. PMID 34116161. S2CID 238618538.
  25. ^ "Entrepreneurs offer $10m prize for cracking mystery of DNA". Financial Times. June 2, 2019. Retrieved July 16, 2021.
  26. ^ "Origin of Life: $10 Million Prize at the Royal Society – VOX Site". July 16, 2019. Retrieved July 16, 2021.
  27. ^ "Evolution 2.0 AI & Origin of Life Challenge, $10M Prize | HeroX".
  28. ^ Active Biological Evolution, Frank H. Laukien, ISBN 979-8-9854147-0-7 p. 298
  29. ^ "Cancer Evolution Working Group".
  30. ^ "Cancer Evolution Seminar Series".
  31. ^ https://mdanderson.cloud-cme.com/course/courseoverview?P=5&EID=32342