Personal stereo

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A Sony WM-75 Sports Walkman

A personal stereo, or personal cassette player, is a portable audio player using an audiocassette player, battery power and in some cases an AM/FM radio. This allows the user to listen to music through headphones while walking, jogging or relaxing. Personal stereos typically have a belt clip or a shoulder strap so a user can attach the device to a belt or wear it over his or her shoulder. Some personal stereos came with a separate battery case.

The first patented personal stereo was the Stereobelt, devised by West German-Brazilian Andreas Pavel in 1977. Pavel attempted to commercialise his belt design but failed to do so.[1]

The first commercial personal stereo was the Sony Walkman released in 1979, created by Akio Morita, Masaru Ibuka (the co-founders of Sony) and Kozo Ohsone. It became a popular and widely imitated consumer item in the 1980s. In everyday language, "walkman" became a generic term, referring to any personal stereo, regardless of producer or brand.[2] The spread of personal stereo devices contributed to tape cassettes outselling vinyl records for the first time in 1983. The introduction of the personal stereo coincided with the 1980s aerobics vogue, making it very popular to listen to music during workouts. Moreover, the prevalence of portable cassette players correlates with a 30-percent increase of people walking for exercise between 1987 and 1997.[3]

In the 1990s, portable CD players became the most popular personal stereos. In the 2000s, digital players like the iPod became the dominant personal stereos. During this period, smartphones (advanced cell phones) like the iPhone also became popular music listening devices.


  1. ^ Rohter, Larry (16 December 2005). "Portable stereo's creator got his due, eventually". International Herald Tribune.
  2. ^ Mark Batey (2016), Brand Meaning: Meaning, Myth and Mystique in Today's Brands (Second ed.), Routledge, p. 140
  3. ^ Meaghan Haire (1 July 2009). "The Walkman". Time.

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