Personalised stamp

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A personalised (or personalized) stamp is a postage stamp, with (or without) an adjoining label on the left, on which, for a fee, an image and/or text of the purchaser's choosing may be placed. The stamps vary from country to country, and while some are normal stamps with a personalised label on the left attached by perforations, elsewhere the stamps are more properly regarded as one-piece personalised meter stamps with a colourful design next to the indicia. Stamps produced by for the United States, for instance, are one-piece, self-adhesive with die cut margins to emulate perforations, and visually very similar to normal United States postage stamps, except for the addition of an IBI (information-based indicia; encoded by black and white little squares) along one edge. Also, a numeric serial number appears next to IBI.


Examples given by postal authorities who offer this service usually depict family members, pets or other uncontroversial[1] subjects but users quickly realised that they could place almost any image in its space. For instance, there have been attempts to publicise missing persons,[2] promote political causes such as Tamil independence, or to place the image of criminals or other controversial individuals on its stamps. The rules of most countries generally prohibit such things, however, stamp producers may not spot every attempt to circumvent their rules, particularly when it is not obvious who or what is being depicted, or that the image has some political or other significance.

In Austria[edit]

The Austrian Postal Service[3] has permitted personalisation of postage stamps. In Austria the denomination of personalised stamps can now be changed as well.

The United Kingdom[edit]

Royal Mail has permitted personalisation of labels adjoining their stamps.[1] The stamps are produced in small sheets known as smilers sheets.

The United States[edit]

In the United States, personalized stamps – also known as customized postage – are technically a form of meter labels and are governed by the United States Postal Service. As "a form of meter labels", they are not supposed ("they are not required") to be cancelled for postal purposes. Instead, a scanning machine at the post office is supposed to scan and void the postal value of that personalized stamp. For philatelic purposes, the postmarking of a personalized stamp is permitted, and it is harmless to USPS. In fact, a visible postmark is a further protection of revenue for USPS, since a postmarked personalized stamp is far less likely to be re-affixed on a mail piece for another mailing. While consumers may find that customized postage is available in a number of retail and online outlets, the USPS has authorized different companies to handle selected aspects of the program.

  • Providers, including Pitney Bowes, Endicia and, are authorized to generate, transmit and print the indicia barcodes, ensure that images conform to USPS standards, market and sell customized postage and fulfill customer orders.
  • Partners such as Zazzle can approve imagery, market, sell and fulfill orders, but they must be associated with an authorized provider who creates the indicia using an approved postage evidencing system.
  • Affiliates like Fuji can market, sell and fulfill orders, but are not authorized to approve imagery or print postage and must be associated with an authorized provider who creates the indicia using an approved postage evidencing system.

Pitney Bowes,[4],[5] and Fuji offer USPS-approved personalised postage via Stamp Expressions,[6] PhotoStamps[7] and ZazzleStamps and respectively.

Consumers and businesses may also print their own postage using a small, specialized, printer, such as the Pitney Bowes Stamp Expressions Printer.[8] Recent innovations include postal kiosks, where consumers can download an image at their local convenience store.

Choice of images[edit]

Although most postal regulations permit the exclusion of "objectionable" pictures on the stamps, in 2004 The Smoking Gun managed to create personalised stamps featuring the Rosenbergs, Jimmy Hoffa, Ted Kaczynski, Monica Lewinsky's dress, Slobodan Milošević and Nicolae Ceauşescu using the service offered by[9] The firm subsequently revised its policies.

Stamps for hunters[edit]

In 2006 Ed Owens of REACT Consulting Group, a lobbyist for the Hunters Heritage Council, complained to the U.S. Postmaster General when refused to create a personalised stamp that promoted hunters as conservationists. The stamp would have borne the legends "$1.7 Billion for Conservation Annually" and "Sportsmen... America's First Conservationists". The creation of the stamp was refused because, Zazzle said, it "Incorporates material that is primarily partisan, or political, in nature." REACT Consulting cited stamps created for the Humane Society of the United States (HSUS) which it said were also partisan and political but which had been accepted for production.[10] Zazzle eventually withdrew the HSUS stamps.[11]

In Indonesia[edit]

An example of Prisma stamp

Personalized stamps or Prisma (Prangko Identitas Milik Anda - Your Identity Stamp, but also Indonesian term for a prism) was launched in Indonesia in 2003.[12] Not all kind of picture could be displayed in a Prisma stamp. The guideline stated only the following were allowed in a Prism stamp: face picture of one or more persons, writing or signatures, logo/symbol/slogans, picture made by other people, advertisement of a product or service.[12]


  1. ^ a b Smilers® Provided by our trusted partner, Snapfish by HP Royal Mail, 2013. Retrieved 25 September 2013. Archived here.
  2. ^ Jennkesse, Missing - Help bring her home., 2013. Retrieved 25 September 2013. Archived here.
  3. ^ | personalisierte Marke | persönliche Briefmarke | eigene Briefmarke | selber Marken erstellen und designen | Die Geschenkidee der Österreichischen Post AG
  4. ^ Pitney Bowes
  5. ^
  6. ^ Stamp Expressions Personal Postage
  7. ^ Photo Stamps
  8. ^ Pitney Bowes Stamp Expressions Printer
  9. ^ Stamps Of Approval, 31 August 2004. Retrieved 28 September 2013.
  10. ^ Lawsuit Involves U.S. Postmaster, Hunters, Politics, Jim Shepherd The Outdoor Wire, 15 August 2006
  11. ^ The Stamp Collector by Patti Strand, National Animal Interest Alliance, 27 January 2012. Retrieved 28 September 2013. Archived here.
  12. ^ a b Prangko Prisma

External links[edit]