Pert Plus is a brand of shampoo and conditioner (or 2-in-1) products. It was introduced in 1987 by Procter & Gamble as a reformulation of the existing Pert shampoo product introduced in 1980. It is known in New Zealand and Australia as Pert.
Investment firm Najafi Companies acquired North American licensing rights to Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC. In 2010, Innovative sold Pert Plus and Sure to Helen of Troy. The company has several products for various hair types.
- "Pert Plus". Pert Plus Press Room. Archived from the original on July 2, 2010. Retrieved September 17, 2014.
- "Najafi Companies Portfolio Company, Innovative Brands, Agrees [sic] to Sell Pert Plus Shampoo and Sure Deodorant". Najafi Companies. March 10, 2010. Archived from the original on May 9, 2010. Retrieved September 17, 2014.