Pert Plus

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Pert Plus, known in New Zealand and Australia as Pert, is a brand of shampoo and conditioner (or 2-in-1) products. It was introduced in 1987 by Procter & Gamble as a reformulation of the existing Pert shampoo product introduced in 1980.[1]


Investment firm Najafi Companies acquired North American licensing rights to Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC.[2] In 2010, Innovative sold Pert Plus and Sure to Helen of Troy.[2] The company has several products for various hair types.

World record[edit]

Pert Plus holds world records for the world's largest shower and the most people showering simultaneously at a single venue.[3]On July 9, 2009, Pert Plus claimed the "2-in-1" World Record for showering 145 people in a 4,000 sq. ft. shower at Six Flags Great America and Hurricane Harbor in Gurnee, Illinois.[4][5]


  1. ^ "Pert Plus". Pert Plus Press Room. Archived from the original on June 2, 2010. Retrieved September 17, 2014. 
  2. ^ a b "Najafi Companies Portfolio Company, Innovative Brands, Agrees [sic] to Sell Pert Plus Shampoo and Sure Deodorant". Najafi Companies. March 10, 2010. Archived from the original on May 9, 2010. Retrieved September 17, 2014. 
  3. ^ "Pert Plus Attempts Guinness World Record with 2-in-1 Event". Drug Store News. [dead link]
  4. ^ "Video: Pert Plus, the Original 2-in-1, Attempts a '2-in-1' World Record". Reuters. July 1, 2009. Retrieved September 17, 2014. 
  5. ^ "Pert Plus, the Original 2-in-1 Shampoo Plus Conditioner, to Attempt a '2-in-1' Guinness World Record". July 1, 2009. Archived from the original on July 30, 2009. Retrieved September 17, 2014. 

External links[edit]