Pert Plus

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Pert Plus is a brand of shampoo and conditioner (or 2-in-1) products. It was introduced in 1987 by Procter & Gamble as a reformulation of the existing Pert shampoo product introduced in 1980.[1] It is known in New Zealand and Australia as Pert.


Investment firm Najafi Companies acquired North American licensing rights to Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC.[2] In 2010, Innovative sold Pert Plus and Sure to Helen of Troy.[2] The company has several products for various hair types.


  1. ^ "Pert Plus". Pert Plus Press Room. Archived from the original on July 2, 2010. Retrieved September 17, 2014. 
  2. ^ a b "Najafi Companies Portfolio Company, Innovative Brands, Agrees [sic] to Sell Pert Plus Shampoo and Sure Deodorant". Najafi Companies. March 10, 2010. Archived from the original on May 9, 2010. Retrieved September 17, 2014. 

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