Pert Plus, known in New Zealand and Australia as Pert, is a brand of shampoo and conditioner (or 2-in-1) products. It was introduced in 1987 by Procter & Gamble as a reformulation of the existing Pert shampoo product introduced in 1980.
Investment firm Najafi Companies acquired North American licensing rights to Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC. In 2010, Innovative sold Pert Plus and Sure to Helen of Troy. The company has several products for various hair types.
- "Pert Plus". Pert Plus Press Room. Archived from the original on July 2, 2010. Retrieved September 17, 2014.
- "Najafi Companies Portfolio Company, Innovative Brands, Agrees [sic] to Sell Pert Plus Shampoo and Sure Deodorant". Najafi Companies. March 10, 2010. Archived from the original on May 9, 2010. Retrieved September 17, 2014.