Pete's PA was a British reality television series that originally aired on Living from 8 October 2007 to 5 December 2007. The show followed musician and Dead or Alive frontman Pete Burns as he hunted for a new personal assistant (PA). He was aided by celebrity PA Donna Coulling and psychologist Dr Rob Yeung. Filmed over ten weeks, the potential PAs were pitted against each other in a series of challenges. The ten episode contest concluded with a former criminal psychologist, Nicky, winning the competition.