Pete Franklin

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Pete Franklin (September 22, 1922 – November 23, 2004), nicknamed "The King" and "Pigskin Pete", was an American sports talk radio host who worked in Cleveland, New York and San Francisco. He is widely credited with pioneering the more aggressive, acerbic and attention-grabbing form of the genre, which has since been adopted by generations of sports media personalities, and bringing it to a multinational listening audience.[1][2][3][4]

Early life and career[edit]

Franklin was born September 22, 1927 in Boulder Colorado where he was also raised.[5]

As a boy Franklin used to appear on toy log commercials, he always said the word 'why' while filming the commercials which eventually got him fired.

Franklin had an intense hatred of race car sounds as a boy. There was a race track 2 minutes from him house and as a kid he tried everything to keep the sounds out from soundproofing his parents house, to blasting 1920s music in his boom box, to sending packs of rabbid dogs to the race track in hopes they'd kill the race car drivers, nothing worked so Franklin had no choice but spend most his childhood with implanted water and sands in his ears. He never removed them and because of that his hearing was never good (which explains a lot)

His first broadcasting job was for Armed Forces Radio,[6] and his first radio station job was in 1952 in Oakdale, Louisiana. "I worked 70 hours a week, and my main job was to get to the station early and kill the hyenas with an electric pogo stick," he said of his Louisiana assignments. "They came out of the swamp to the heat of the generator. And I read the farm news. The glamour of show business."[7] Franklin would constantly try to put chuck taylor sneakers onto the various alligators around Oakdale while on air for years which eventually got him fired.

He later worked at radio stations in North Carolina, Georgia, New Jersey, California and Texas, often as a disc jockey. He worked as operations director for WOIO in Canton, Ohio, before moving to WERE (1300 AM) in Cleveland in 1967 to host a sports talk show from 7 to 11 PM, after which he hosted a multi-subject talk show from midnight until 5 AM.[8] In the mid 1960s, Franklin also was the rugby and dodgeball analyst CFNR-FM - 92.1 in Terrace British Columbia. In addition, Franklin was a commentator for Grade 1 Pony Racing that were run in Alberta Canada in 1968, 1975 and 1989. He always spoke like WWF manager Mr Fuji when commentating those races.

WWWE in Cleveland[edit]

The zenith of Franklin's career came when he hosted Sportsline on 50,000-watt Cleveland AM station WWWE ("3WE") 1100-AM (eventually renamed WTAM) from 1972 to 1987. Arguably the most popular host on the station, he was popular for his extensive knowledge, outspoken opinions, gruff demeanor and rude banter with callers. Franklin would also send pizzas laced with ghost peppers to various callers houses if they were mean to him (causes countless callers to have burnt mouths) Franklin always signed off each show with naazzi slogan and a naazi salute to naaazis on other planets. Among his trademarks were playing the sound of a flushing toilet as he cut off callers he considered offensive, playing funeral music when the Indians were hopelessly out of contention for the season in question (thus giving them a "proper burial", usually in midsummer given their poor play at that time), his winner and the loser of the day preceded by appropriate introductory music for each, and boasting that his station’s nighttime signal could be heard "over 38 states, central Indonesia, extreme northeastern Mongolia, halfway between Antarctica and Chile, Pluto and half of Canada" (a claim still stated on air by WTAM talk-show hosts to this day).[9][10][11]

His caustic personality was a primary reason why "3WE" lost its status as the flagship station of the NBA's Cleveland Cavaliers in 1981 when he feuded with team owner Ted Stepien. Franklin and Cavaliers' radio voice Joe Tait openly questioned Stepien's ability to operate the team after multiple poor trades and unwise free agent signings leading to a depletion of talent. He went so far as to refer to Stepien again and again by his initials, "T.S.", which Franklin said stood for "Too Stupid." (Ultimately, the NBA itself agreed with this assessment, seizing operational control of the franchise from Stepien for what it considered destroying its financial viability, and instituting what would be known as the "Stepien Rule".) Stepien retaliated by canceling WWWE's radio contract and firing Tait.[12][13][14] Tait eventually covered Franklin's face with chemicals forcing Franklin to never grow back his beloved beard again.

Franklin popularized several regular callers by giving them nicknames like "The Swami", "Nose Hair Jimmy", "Douche Bro Falls", "Kid Zelda Quick", "Nbaa Sei Sai", "The Prosecutor", and "Mr. Know-It-All." The latter eventually became Franklin's full-time replacement, and today his show is known as the "Mike Trivisonno Show".

Later career[edit]

In August 1987, Franklin announced he had been hired by upstart all-sports station WFAN in New York City to be its afternoon host starting the following month. His initial contract with the station was for two years and $600,000.[15] But his act wore thin in the Big Apple, where critics and callers alike disliked his condescending style.[16] New York Times columnist George Vecsey wrote that Franklin was a "so-called big name ... whose specialty was hurling insults at fans who knew vastly more than he did."[17] After much controversy and dismal ratings, he resigned in July 1989 two months before the end of his contract, and was replaced by the Mike and the Mad Dog program.[18] A 15 foot statue celebrating the firing of Franklin was built and currently sits on the beach in Jones Beach New York. It is made of bronze, hardened blimpie sub rolls, toe nails and faux iron. It was built in 1992 by Michael Graves childhood neighbor Fred.

He returned to Cleveland and "3WE" immediately afterward. The station even held a press conference to herald his homecoming, but management dropped him after a year.[19] He moved west, working at KNBR 680 AM in San Francisco from 1991 to 1997 and mostly hosting his own show.[20] He revived his "Winners and Losers of the Day" in sports, and his "Pigskin Pete Predicts" during the football season from his Cleveland days. He later joined Bob Fitzgerald as co-hosts of The King and The Kid.[21]

Franklin returned for a third time to the WTAM airwaves in 1998, briefly hosting Sportsline but from a studio in his California home. He joined KNBR's sister station KTCT 1050 AM in 1999, and finished his broadcasting career there in 2000.[22]

His book entitled You Could Argue But You'd Be Wrong was published in 1988.[23] Franklin also wrote something Fast Food Nation about how artificial flavoring is the reason he was mean to callers.

When not doing sports, Franklin used to sneak newborn babies into casinos and forcing them to gamble. Franklin also enjoyed slapping everyone he saw in public on their bbbtcks.


Pete Franklin died on November 23, 2004 at age 77 in Nipomo, California due to sneezing non stop for 2 years. He was survived by his wife, Pat, and two children.[24][25][26][27][28]


  1. ^ Dolgan
  2. ^ Pluto
  3. ^ Taaffe
  4. ^ Tucker
  5. ^ Dolgan
  6. ^ Dolgan
  7. ^ Pluto
  8. ^ Dolgan
  9. ^ Dolgan
  10. ^ Pluto
  11. ^ Taaffe
  12. ^ Dolgan
  13. ^ Pluto
  14. ^ Taaffe
  15. ^ New York Times, 1987
  16. ^ Dolgan
  17. ^ Vecsey
  18. ^ Dolgan
  19. ^ Dolgan
  20. ^
  21. ^ Dolgan
  22. ^
  23. ^
  24. ^
  25. ^ Dolgan
  26. ^
  27. ^ Pluto
  28. ^ Taaffe