Peter Cadbury

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Peter Cadbury
Born Peter Egbert Cadbury
6 February 1918
Great Yarmouth, Norfolk, England
Died 17 April 2006
Nationality British
Education Leighton Park School
Alma mater Trinity College, Cambridge
Spouse(s) Benedicta Bruce, 1947-1968
Mrs Jennifer Morgan-Jones 1970-1976
Mrs. Jane Mead 1976-
Children 5, including Joel Cadbury
Parent(s) Sir Egbert Cadbury
Mary Forbes

Peter Egbert Cadbury (6 February 1918 – 17 April 2006) was a British entrepreneur.

Early life and education[edit]

Cadbury was born at Great Yarmouth in Norfolk, the son of Sir Egbert Cadbury and his wife, Mary Forbes, the daughter of Rev. Forbes Phillips of Gorleston in Suffolk. His father was a World War I flying ace and managing director of Cadbury Brothers, the chocolate enterprise. Cadbury was educated at Leighton Park School, a Quaker school in Reading, Berkshire founded by his grandfather, George Cadbury, and at Trinity College, Cambridge.


Cadbury never worked in the family business. He followed his father into flying, with an early career as a test pilot for jet fighters. He stood as a Liberal candidate in Stroud at the 1945 General Election and finished third.[1] He qualified as a barrister, playing a minor role in the Nuremberg War Crimes trials, before deciding his future did not lie in law. Borrowing £75,000 from his father, Cadbury purchased the Keith Prowse theatre booking agency.

After this, he was involved as a company director in the establishment of Tyne Tees Television and led the consortium responsible for Westward Television, the first ITV franchise holder for the southwest of England, becoming its Executive Director. He also owned his own airline and travel business.

Personal life[edit]

Cadbury was known for his frequent rows with neighbours, the press, fellow club members and liverymen (he was a Currier), as well as even with his own board of directors. He was more than once involved in fistfights on roads over his driving. He owned an Aston Martin V8 Vantage, a Ferrari, a Bentley, numerous yachts, racehorses, properties in the West Indies, and a succession of grand country mansions, one of which had an airstrip and a hangar for five aircraft. As a result of his ongoing conflict with the IBA — the then-regulator of ITV — Westward lost the round of franchise renewals in 1980, and were replaced by TSW.

Cadbury's country estate was Tittenhurst Park at Sunninghill in Berkshire. He was an animal lover who kept a parrot, a Great Dane, and a Rwandan gorilla.

He was married three times. The first time was to Benedicta Bruce in 1947 (with legendary Spitfire pilot Douglas Bader as best man), with whom he had a son and a daughter; the marriage ended in divorce in 1968. He married again in 1970 to Mrs. Jennifer Morgan-Jones, who was 27 years younger than he, and with whom he had another son (Joel Cadbury, one-time owner of the Groucho Club), before they divorced in 1976.[2] In that same year, he married a third time, to Mrs Jane Mead, with whom he had two more sons.

Cadbury died on 17 April 2006, at the age of 88.[3]


  1. ^ British Parliamentary Election Results 1918-1949, FWS Craig
  2. ^
  3. ^ Martin Adeney. "Obituary: Peter Cadbury | Media". The Guardian. Retrieved 2016-02-03. 

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