Peter Cohan

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Peter S. Cohan is an American businessman, author and teacher.[1] He is the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. He has completed over 150 growth-strategy consulting projects for global technology companies and invested in seven startups—three of which were sold for over $2 billion and his most recent—Sofi Technologies—went public in July 2021 at an $18 billion valuation.

Cohan is a Senior Lecturer of strategy at Babson College. He teaches business strategy, entrepreneurship, leadership, and management consulting to both undergraduate and graduate students. RETHINK Retail selected him as a Top 100 Retail Influencer in 2021 and 2022 [2]


Cohan writes the Start-up Economy column for Forbes magazine,[3] and "The Hungry Start-up" column for Inc magazine,[4] Wall and Main, his Worcester Telegram & Gazette column, helped its Business Matters section win the 2012 New England Newspaper and Press Association award for the best Business page for papers over 30k circulation]. He is a member of the Wharton Blog Network, which received the Gold Award in the 2013 Council for Advancement and Support of Education (CASE) District II Accolades Awards program.[5]

Personal life[edit]

From September 2004 to September 2008, Cohan served on the board of the Alzheimer's Association, Massachusetts Chapter. He is the brother of William D. Cohan.


  • Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups (Apress: December 2020) (ISBN 978-1484265185)
  • Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion (Apress: January 2019) (ASIN B07N3WQ1WL)
  • Startup Cities: Why Only a Few Cities Dominate the Global Startup Scene and What the Rest Should Do About It (Apress, February 2018) ISBN 978-1484233924
  • Disciplined Growth Strategies: Insights From the Growth Trajectories of Successful and Unsuccessful Companies (Apress, February 2017) ISBN 978-1-4842-2447-2
  • Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision (BK Business, 2012), ISBN 978-1609945282
  • Export Now: Five Keys to Entering New Markets (Wiley, 2011), co-authored with Frank Lavin, ISBN 978-0470828168
  • Capital Rising (Palgrave-Macmillan, 2010), co-authored by U. Srinivasa Rangan, ISBN 978-0230612310
  • You Can't Order Change (Portfolio, 2009), ISBN 978-1591842392
  • Value Leadership (Jossey-Bass, 2003), ISBN 978-0787966041
  • Net Profit: How to Invest and Compete in the Real World of Internet Business (Wiley, 2001), ISBN 978-0787944766
  • E -Profits by Peter S Cohan - The 12 Steps To Creating A State Of The Art E-Commerce Strategy For Any Size Business, ISBN 978-1905953691
  • The Technology Leaders: How America's Most Profitable High-Tech Companies Innovate Their Way to Success (Jossey-Bass, Publishers, 1997), ISBN 978-0787910723

He has also contributed to six compendiums of modern management.[which?]


External links[edit]