Peter London (born Peter Lundén; September 28, 1982 in Sweden) is a Swedishbassist. He is best known as the bassist for the Swedish sleaze band Crashdïet, but he also performs as a one-man band, Alter Egon. He is sponsored by Daisy Rock Guitars and is commonly seen with a glittery pink model. As Alter Egon, London plays all the instruments himself and sings in Swedish. The songs are mostly about himself and sexual freedom.