Peter McLoughlin

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Peter McLoughlin
Mcloughlin head shot.jpg
Peter McLoughlin, 2010
Occupation CEO Vulcan Sports & Entertainment, President of Seattle Seahawks, and First & Goal, Inc., Portland Trail Blazers Board of Directors

Peter McLoughlin serves as the CEO of Vulcan Sports & Entertainment, and president of the National Football League's Seattle Seahawks, and CenturyLink Field's management branch, First & Goal, Inc., and serves on the Portland Trail Blazers Board of Directors. He assumed these roles on September 23, 2010, hired by Paul G. Allen.[1]

Early career[edit]

McLoughlin began his career with six years at NBC Sports[2] before eventually moving on to Anheuser-Busch where he worked for 21 years in a variety of roles. From 1998-2006 he was the VP/Corporate Media, ensuring that the company had product exclusivity in 15 Super Bowls, 10 Olympics and a dominant presence in MLB, NBA, NFL, NHL, NCAA and World Cup telecasts.[3][4]

St. Louis Blues[edit]

McLoughlin served as chief executive officer of the St. Louis Blues Enterprises from 2006-10. In this time, he was in charge of all non-hockey operations, including finance, ticket sales, marketing and new business development. He was the head figure in bringing in Scottrade to sign for the naming rights of the hockey arena and spearheaded several successful ticketing campaigns leading to 64 sellouts in two seasons compared to three in the previous two seasons.[5]

Seattle Sounders FC[edit]

Peter McLoughlin served as president of Seattle Sounders FC from September 2010-May 2014 and currently represents Paul Allen’s ownership interest of the team.

Seattle Seahawks and Portland Trail Blazers[edit]

On September 23, 2010, Paul G. Allen announced the appointment of Peter McLoughlin as president of the Seattle Seahawks and First & Goal, Inc. McLoughlin is responsible for all financial and business operations, sales and marketing, sponsorship, and administration of the Seattle Seahawks. As president of First & Goal, he oversees management of CenturyLink Field and CenturyLink Event Center, and the Theater. He serves as the Seahawks’ representative on all NFL matters and at NFL meetings. He sits on NFL committees for Business Ventures, Stadium Security and Fan Behavior and also serves on the Digital Media Committee.

In the fall of 2012, McLoughlin added the responsibility of the Portland Trail Blazers and Moda Center when Paul G. Allen named him CEO of Vulcan Sports and Entertainment. In this expanded role, McLoughlin has oversight of business operations for the Trail Blazers and Moda Center, while serving as an Alternate Governor for the Trail Blazers and representing the franchise at NBA owners meetings. McLoughlin also sits on the Team Media Advisory Committee, which works with the NBA Commissioner on upcoming media discussions.

In McLoughlin’s fourth season with Seattle, the Seahawks won their first NFL championship in franchise history, defeating the Denver Broncos, 43-8, in Super Bowl XLVIII. Last season, Seattle reached the Super Bowl for the second-consecutive season as the Seahawks faced the New England Patriots in Super Bowl XLIX. The club finished the 2014 season with 105-consecutive sellouts.

Since joining the Seahawks, McLoughlin and his team have negotiated a multi-year stadium naming-rights partnership with CenturyLink, as well as long-term partnerships with Anheuser-Busch, Boeing, Delta Air Lines, Microsoft, Russell Investments, Sharebuilder, Starbucks, Verizon and Homestreet Bank.

He was also instrumental in the Seahawks transition to Nike, as the exclusive supplier of NFL gear, including the most significant uniform overhaul in a decade. The Seahawks new uniform incorporates the culture and colors of the Pacific Northwest and recognizes the Seahawks fans, known as the 12s. The uniforms feature 12 feathers on each pant leg and around the collar, and a “12” sewn on the inside back collar of the jersey.


McLoughlin graduated from Harvard University with a degree in English literature. He is married to wife, Kelly, and the couple has five children.[6]


  1. ^ Williams, Eric (23 September 2010). "Peter McLoughlin introduced as new president of Seahawks, Sounders FC". Tacoma News Tribune. Retrieved 1 March 2012. 
  2. ^ Peter McLoughlin CEO of St. Louis Blues Enterprises
  3. ^ "Watchmaker Swatch Decides Time Is Right for Return as USOC Sponsor". Sports Business Journal. 
  4. ^ Bergantini Grillo, Jean (2 April 2011). "Anheuser-Busch: Keeping Success Flowing - Anheuser-Busch Companies Inc. marketing strategy - Brief Article - Statistical Data Included". Brandweek. 
  5. ^ Miklasz, Bernie; Rutherford, Jeremy (22 September 2010). "Blues Enterprise CEO becoming Seahawks president". St. Louis Today. 
  6. ^ "Peter McLoughlin staff profile". 

External links[edit]