Peter Stas

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Peter Stas
Peter Stas beijing.jpg
Stas in Beijing on September 23, 2013.
Born Peter Constant Stas
(1963-06-18) June 18, 1963 (age 54)
Gouda, Netherlands
Alma mater Erasmus University
Occupation CEO of Frederique Constant
Spouse(s) Aletta Stas-Bax
Children Pieter-Jan Stas
Eline Stas
Website Frederique Constant

Peter Stas (born 1963) is a Dutch entrepreneur and author. In 1988, after he completed his studies in Business Economics at the Erasmus University and worked as Product-Marketing Manager for Royal Philips Electronics, he founded, with his wife Aletta Stas-Bax, the watch company Frédérique Constant.[1][2] The manufacture's initial strategy was to focus its energy on classical luxury watches at an affordable price. The Accessible Luxury positioning was the basis of strong growth during the financial crisis when consumers came back more to classical values and accessible prices.[3][4]

Peter Stas played an outspoken role in a conflict with the Swatch Group after it announced a reduction in its provision of watch component parts to third parties.[5][6] Stas said the proposed cuts would establish an unfair advantage and stifle competition, and not be good for the Swiss watch industry or consumer choice. A legal action to request a freeze before the Federal Administrative Court of Switzerland together with eight independent watch and movement companies to block the 2012 cuts was rejected.[7][8] After a long standoff, Switzerland’s Competition Commission (COMCO) finally ruled that it would not allow the Swatch Group to reduce supplies of assortments (i.e. the regulating organ of a mechanical movement: escape wheel, pallet lever, balance wheel and balance spring) that it sells to Swiss watch brands outside the group.[9]

In 2002, to diversify the Frédérique Constant group, Stas and his wife acquired Alpina Watches, a manufacturer of Swiss sports watches founded in 1883.[10]

In 2009, Stas co-founded Ateliers deMonaco, a high-end watch manufacturer based in Monaco.[11]

In 2013, in collaboration with Aletta Stas, Gisbert L. Brunner and Alexander Linz, Peter Stas wrote the book Live your passion, Building a watch manufacture.[12][13]

In 2015, Stas played a substantial role in the introduction of the "Horological Smartwatch", a smartwatch design that uses a secondary analog dial rather than a screen for its display – giving the timepiece a more classic look than other such devices.[14][15] The Horological Smartwatch product line included models for both the Frédérique Constant and Alpina watch brands, and used "MotionX" core technology licensed from the California-based company Fullpower Technologies. It was developed in a joint venture known as Manufacture Modules Technologies (MMT).

Peter Stas is currently CEO of Frédérique Constant.[16]


  1. ^ "Swiss Watch News 2006". Retrieved March 19, 2007. 
  2. ^ "Aletta et Peter Stas, un duo horloger" (in French). Retrieved 1 September 2013. 
  3. ^ "Life still to be found in mature markets, Financial Times". Retrieved 23 October 2013. 
  4. ^ "Watches, Digital Modern Luxury". Retrieved 23 October 2013. 
  5. ^ "Watch war: Delay sought on parts policy, Financial Times". Retrieved March 7, 2012. 
  6. ^ "Swatch, Supplier to Rivals, Now Aims to Cut Them Off". Retrieved December 9, 2011. 
  7. ^ "End to parts war may be in sight, Financial Times". Retrieved November 9, 2012. 
  8. ^ "Swatch case latest twist, Financial Times". Retrieved June 8, 2012. 
  9. ^ "In Surprise Ruling, COMCO Halts Swatch Group Escapement Cuts". Retrieved July 15, 2013. 
  10. ^ Watch-Wiki:Alpina Watches
  11. ^ Journal de Monaco - Bulletin Officiel de la Principauté du vendredi 5 décembre 2008 n° 7889, Arrêté Ministériel n° 2008-788 du 27 novembre 2008 portant autorisation et approbation des statuts de la société anonyme monégasque dénommée 'Ateliers deMonaco SAM'
  12. ^ "Frederique Constant Live your Passion" (in German). 
  13. ^ "Live your passion - Building a watch manufacture". 
  14. ^ "Frédérique Constant The horological smartwatch is here!". Worldtempus. February 27, 2015. Retrieved March 25, 2015. 
  15. ^ "The Swiss Have Finally Started Making Luxury Smartwatches". Bloomberg. February 27, 2015. Retrieved March 25, 2015. 
  16. ^ "Peter Stas - Frederique Constant CEO - interview on CNN". Retrieved Feb 4, 2011. 

Further reading[edit]

  • Stas, Aletta and Peter, Gisbert L. Brunner and Alexander Linz (2013). Live your passion, Building a watch manufacture. Ebner Verlag. 

External links[edit]