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Peter Steiner, known as Peter "Cool Man" Steiner (January 22, 1917 – November 12, 2007) was a Swiss man who became famous during the 1990s as a music-making advertising character called "Cool Man".
Steiner was a father and grandfather. His children are named Mario, Bernadetta, Arno, Andrin, Urs (Conductor of the San Francisco Sinfonietta), Rea, Rita, Irene, Silvio and Patrik. His wife Katharina was his manager. His hobby was visiting cattle shows.
Steiner appeared in commercials of "Milka" (a milk chocolate producer), where he played man who is an old mountain dweller, but who is "cool" anyway. Under the cover "XXL feat. Peter 'Cool Man' Steiner", the song "It's Cool Man" was released. The song, which could be classified "dance" or "disco", began with Steiner saying "Ah - ein Stadtmensch .... / Sie glauben wohl auch, dass wir hier oben etwas altmodisch sind .... / Aber Vorsicht: It's cool man!" ("Aha – an urbanite... You probably think we're a little old-fashioned up here, but beware... It's cool man!")
- "Ah - ein Stadtmensch"