Philip Rosedale

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Philip Rosedale
Philip Rosedale.jpg
Philip Rosedale 2014
Born (1968-09-29) September 29, 1968 (age 48)
San Diego, California, United States
Occupation engineer at High Fidelity Inc
Known for founder of Linden Lab and High Fidelity Inc

Philip Rosedale (born September 29, 1968) is an American entrepreneur, best known as the founder of the virtual world Second Life.

In 2008 Rosedale was honored at the 59th Annual Technology & Engineering Emmy Awards for Linden Lab’s creation of the Second Life online world.[1]


Early life[edit]

Rosedale took an interest in computers, technology, and virtual reality from an early age. He started his own company selling database systems to small businesses at 17, used the proceeds to fund his college education and ultimately earned a bachelor of science degree in physics from the University of California, San Diego.[2]


In 1995, Rosedale created an innovative Internet video conferencing product (called "FreeVue"), which was later acquired by RealNetworks, where (in 1996) he went on to become Vice President and chief technology officer.[2][3] A year later Rosedale left RealNetworks and founded Linden Lab, named after a street in Hayes Valley (a neighborhood in San Francisco). With the creation of Second Life, he fulfilled his lifelong dream of creating an Internet-scale virtual world.[2] In 2006, he and Linden Lab received WIRED's Rave Award for Innovation in Business.[4] On March 14, 2008, Rosedale announced he would be stepping down as the CEO of Linden Lab and assuming the role of Chairman of the Board of Directors[5] (coincidentally exactly 6 years to the day from the "birth" of his avatar).[6]

Rosedale had stated that his goal with Second Life was to demonstrate a viable model for a virtual economy or virtual society. In his own words: "We don't see this as a game. We see it as a platform that is, in many ways, better than the real world" (Google TechTalks, March 2006).[7] In October 2009, Rosedale announced that he'd be less involved in the development of Second Life, because he was focusing on a new project.[8] The announced project turned out to be a company named LoveMachine Inc, founded with Ryan Downe.[9]

In June 2010, he announced that he was back to the office as CEO of Linden Lab. However in October 2010, Rosedale announced he was leaving his position as interim CEO.[10]

In November, 2011, Rosedale released a new project named Coffee and Power [11] a site that Rosedale calls a "meta-company," that enables people to connect for small jobs and services.[12] On April 16, 2013 Coffee & Power posted to their company blog that they were going to stop work on Workclub, their mobile application and begin work on a new company named High Fidelity Inc.[13]


Philip Rosedale is married to Yvette Forte Rosedale.[14] They live in San Francisco with their four children. One of the children is named August Rosedale.[15]


  • Business 2.0, How to Succeed in 2007, Philip Rosedale Founder and CEO, Linden Lab, Discover the Real-Life Take-Away in Virtual Economies[16]
  • In 2007, Rosedale was listed among Time Magazine's 100 Most Influential People in The World.

See also[edit]


  1. ^ Emmy Online winners announcement
  2. ^ a b c Linden Lab profile of Rosedale
  3. ^ FreeVue site on web archive
  4. ^ Wired Magazine, Issue 14.06 - June 2006, Article on Philip Rosedale
  5. ^ Reuters, Adam (2008-03-14). "EXCLUSIVE - Rosedale to step down as Linden Lab CEO after the step down of M Linden who laid of 30% of Linden Labs staff". Reuters. Retrieved 2008-03-14. 
  6. ^ "Philip Linden". Linden Lab. Retrieved 2008-03-14. 
  7. ^ "Glimpse inside a metaverse: the virtual world of Second Life". Readable. Retrieved August 14, 2014. 
  8. ^ "Next Chapter!". Philip Rosedale. Retrieved 2009-11-12. 
  9. ^ "Philip Rosedale Unveils New Company: "LoveMachine Inc" Offers AI, Destruction of the Ego, Lots of Money-Making". New World Notes. Retrieved 2009-11-12. 
  10. ^
  11. ^ "Coffee and Power Site Aims to Get Jobs Done Bit-by-Bit". New York Times. Retrieved 2012-03-13. 
  12. ^ "Coffee & Power: Work For Each Other, Not The Man". Read Write Web. Retrieved 2012-03-13. 
  13. ^ "Update Coffee & Power and Workclub". Coffee & Power Blog. Retrieved 2013-04-17. 
  14. ^ Second Life Community Convention Keynote Speech
  15. ^ Wagner, James. New World Notes  Missing or empty |title= (help)
  16. ^ "Business 2.0, How to Succeed in 2007". 

External links[edit]